The indispensable factor of Vietnam’s evolving film industry

The indispensable factor of Vietnam’s evolving film industry

Film and video makers play a crucial role not only in Vietnam's growing film industry but also in supporting the extensive media landscape. This insight comes from Mr Nguyen Trong Khoa, RMIT Program Manager of the Digital Film & Video program.

The local film market is booming, driven by a young and increasingly discerning audience who crave movies that resonate deeply with their emotions and cultural identity.  

Alongside their success domestically, Vietnamese films are gaining recognition internationally, making notable appearances at prestigious film festivals like Cannes and Berlin. Notably, Pham Thien An's “Inside the yellow cocoon” (Bên trong vỏ kén vàng) and Pham Ngoc Lan's Cu li never cries (Cu li không bao giờ khóc) have left a strong impression internationally.  

RMIT Program Manager of the Digital Film & Video program Mr Nguyen Trong Khoa  RMIT Program Manager of the Digital Film & Video program Mr Nguyen Trong Khoa 

With the tremendous growth of Vietnamese cinema in Vietnam, coupled with the heightened acknowledgment of Vietnamese films at major international film festivals, and the 50-year anniversary of the end of the American conflict in Vietnam (in April 2025), films portraying Vietnamese stories and characters are poised for global attention. 

This presents opportunities for young and talented Vietnamese filmmakers to get their voices heard and have their stories told to the world.  

The growing need for film practitioners in Vietnam can be explained by the expansion of the film industry, changing audience preferences, and technological advancements.  

Online media outlets and social media platforms are becoming key communication channels, demanding strong visual storytellers across various formats. 

These formats include feature films, television, cable TV, web videos, podcasts, MVs, branded content, TVCs, documentaries, media billboards and even short-format viral content. It is an exciting time to be a content creator in Vietnam as new opportunities abound for this growing market. 

The rehashing of Hollywood formulas and “franchise fatigue” of super-hero blockbusters, sequels and prequels may have sparked a renewed interest in home-grown content and seeing positive representations of Vietnamese people on big and small screens.  

With the rising demand and viewership come bigger budgets which result in higher production value and a call for better storytelling and performances.  

As Vietnam opens up more to what can be presented on screen, a wider range of genres can be explored, which allows different stories to be told, different voices to be heard and discovered, thus giving audiences more choices to select from.  

Projects in the future may not only succeed locally but have a life beyond current borders in the wider international market. 

Prepare for global opportunities knocking 

The Film and Media programs at local universities will become hotbeds for strong visual storytellers who can contribute to Vietnamese cinema and solidify it on the global map. The world will come knocking on Vietnam's door soon, and we must be ready to deliver.  

This year marks the introduction of the first batch of RMIT Digital Film and Video graduates. This year marks the introduction of the first batch of RMIT Digital Film and Video graduates.

This year marks the debut of RMIT's inaugural cohort of Digital Film & Video graduates in Vietnam. Their employability is exceptionally high, driven by the growing demand for top-notch local content. Local and international employers are seeking worldly and savvy film practitioners who have strong storytelling sense, vision, and a solid foundation for producing a wide array of content that speak to many different cultures and audiences.  

The ability to communicate in English and work in both international and local contexts positions RMIT students well for successful film and media careers. RMIT Digital Film & Video students are equipped conceptually, contextually, and technically to solve film and media problems for clients and for themselves. After graduation, they should be equipped to produce content that speaks to, moves, and entertains people.  

As part of a progressive global university, the budding Digital Film & Video Program at RMIT aims to provide students with diverse, practical learning experiences and bestow on them a true appreciation for cinema history and theory. Our goal is to prepare students for the film jobs of today, and equip them with confidence, critical thinking, and grit to become successful life-long learners capable of adapting to the continuously evolving film and media landscape. 

Story: Nguyen Trong Khoa, RMIT Program Manager of the Digital Film & Video program 

26 April 2024

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