Vietnam is ageing fast. Are we ready?
RMIT Vietnam researcher Catherine Earl found that many ASEAN countries, including Vietnam, are ageing at a pace that could see them "grow old before they grow rich”.
What drives Vietnamese consumers to adopt electric vehicles?
Vietnam has set ambitious targets to achieve net-zero emissions by 2050, with electric vehicles (EVs) expected to play a central role in reducing transport emissions. But what motivates consumers to make the switch?
Why some AI service apps win trust while others fail
AI-powered service apps promise convenience, yet many struggle to retain users. RMIT Vietnam research reveals why authenticity, not intelligence alone, keeps people coming back.
Gen Z cares about planet. But what really makes them buy green?
RMIT Vietnam researcher Dr Alrence Halibas found that Gen Z may be the most sustainability-conscious generation, but not always the most sustainable shoppers.

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