She is studying a Master of International Business and is aiming to expand into business areas such as marketing, communications and corporate social responsibility.
“[When I found out about the program], I immediately thought that this could be an interesting opportunity to learn more about the market in Vietnam,” Eugenia recalled.
Wanting to understand Vietnam’s dynamic startup sector, in particular, Eugenia chose as her mentor Annie Hansen, an entrepreneur who has developed startups in Vietnam and Thailand, with the latest being Evolve Mobility.
“My first meeting with her was very positive. I was very impressed by her personality and positive attitude. After a short introduction, she invited me to join a meeting with a potential business partner. It was impressive to see her in action,” she said.
“The world of startup businesses is quite new to me. I hope to learn how things work for these small businesses that are changing the economy's landscape.”
Eugenia said the mentoring program had so far had a positive impact.
“The possibility to define the terms and goals of the program directly with the mentor, while at the same time monitoring progress toward target achievements, allows for great flexibility and makes the program relevant and helpful for the mentee.”