Explore how human-AI collaboration enhances digital marketing strategies through experimentation, personalisation, and execution. Work through real-life scenarios to determine which processes should be automated and which protected from standardisation.
In uncertain environments, leaders succeed by asking better questions. Explore the judgement and mindset behind effective design thinking and how design-oriented leaders apply empathy to understand human behaviour and stakeholder trade-offs.
Anti-globalisation rhetoric is rising and economic interdependence brings both risks and opportunities. Explore how both firms and Vietnam are approaching positioning and adaptation strategies to navigate this volatile environment.
Explore how consultants strengthen go-to-market decisions early by bringing clarity to demand, focus, and execution. This interactive session uses real-world examples to offer practical structured thinking behind effective GTM strategies.
Tackle real-world projects with industry leading companies. Many of them perform an advisory role to ensure our programs are relevant and up-to-date
Learn from international faculty bridging global expertise and local insight
Join an exclusive community where over 7,000 postgraduate alumni hold managerial positions, connecting you with influential leaders to fuel your professional growth
Exchange opportunity to 200+ partner universities around the world while paying your Vietnamese tuition fees
Our industry partners regularly engage with students and provide Work Integrated Learning (WIL) projects for them to solve real-world business problems. They also deliver exclusive workshops and seminars on numerous business topics and host work placements as part of the Postgraduate Internship course.