*This program is offered at the Saigon South campus only.
Saigon South campus |
Hanoi campus |
| Saturday 06 June 2026 | Saturday 13 June 2026 |
| 702 Nguyen Van Linh, Tan Hung Ward, Ho Chi Minh City | 521 Kim Ma, Giang Vo Ward, Hanoi City |
| 8:30am – Check-in
9am – Event start |
1:30pm – Check-in
2pm – Event start |
Extreme weather, AI-driven uncertainty and fractured supply chains are rewriting the rules of marketing. Explore how global disruption reshapes markets and meanings – and learn how marketers interpret signals, navigate ambiguity, and create new meanings when certainty disappears.
Exporting, wholly owned subsidiaries or strategic alliances – each carries different risks, costs and levels of control. Dig into a real Vietnamese biotech case study, evaluate competing entry strategies and debate the best path into the EU market using MBA and MIB frameworks.
The most effective executives don't just manage change – they lead people through it. Explore modern leadership theory and evidence-based change management practices, and build the strategic mindset and practical skills to inspire teams and drive transformation.
Data abundance means nothing without the ability to act on it. Explore how AI transforms marketing analytics – from segmentation to predictive insights – and develop the strategic judgement to balance intelligent automation with human expertise and ethical responsibility.
AI accelerates decisions – but it doesn't remove human responsibility. Using a human-centred leadership approach and practical decision-making framework, explore how to balance efficiency with accountability and build the executive judgement to lead in AI-shaped workplaces.
From first click to final conversion, every digital touchpoint shapes the customer relationship. Explore real-world cases and develop the strategic toolkit to design journeys across platforms and devices that drive engagement, build trust and deliver measurable business results.
Tackle real-world projects with industry leading companies. Many of them perform an advisory role to ensure our programs are relevant and up-to-date.
Learn from international faculty who bridge global expertise and local insight.
Join an exclusive community where over 8,000 alumni hold managerial positions, connecting you with influential leaders and fueling your professional growth.
Exchange opportunities to 200+ partner universities around the world while paying your Vietnamese tuition fees.
Our industry partners regularly engage with students and provide Work Integrated Learning (WIL) projects for them to solve real-world business problems. They also deliver exclusive workshops and seminars on numerous business topics and host work placements as part of the Postgraduate Internship course.