(*) Conditions apply
Six (6) core courses |
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Design Thinking for Business |
Leadership and Management |
Marketing for Managers |
Financial Analytics for Managerial Decisions |
Strategy |
Business Consulting (Capstone) |
Ten (10) courses chosen from 3 majors, minors and electives |
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You can choose your majors from the options below:
Digital content strategies often fail by overlooking why audiences engage. Explore how brands move from surface-level tactics to motive-driven content decisions. Translate consumer motives into content ideas that travel across platforms and industries.
Great technology often fails when it ignores human context. Explore how world-class companies apply design thinking tools like storyboarding and journey mapping to uncover hidden value and design holistic business strategies that capture the customer journey.
Our Industry Advisory Board and partnerships keep programs up-to-date and give our students opportunities to connect and collaborate with professionals throughout yourtheir studies.