|School: The Business School|
|Position: Associate Program Manager/Senior Lecturer, Tourism & Hospitality Management|
|Location: RMIT Saigon South|
|ORCID ID: 0000-0001-6526-2050|
Dr. Ribeiro is a passionate educator, researcher, and entrepreneur. He has devoted his career to understanding how culture impacts travel behavior, and how different stakeholders can use this knowledge to better plan and develop tourism destinations, optimise international travel, and enhance the delivery of hospitality services. Having grown up in the hospitality business, Dr. Ribeiro’s professional background is in hospitality and international tour operations management, and he has over 10 years’ higher education experience in hospitality, tourism, and cross-cultural research. He has received accolades for his teaching in the form of multiple awards and teaching grants.