Soumik Parida

SCD Soumik Parida
School: School of Communication & Design
Department: Professional Communication
Position: Lecturer
Location: RMIT Saigon South
Phone: (+84) 702 058 612 - (+91) 9078672821 (Whatsapp)

Transdisciplinary educator and practitioner at the intersection of Advertising, Design, and Cultural Studies, with a research emphasis on Higher Education, Nation Branding, and Advertising.

  • PhD (Design Management) – 2015
  • MA (Advertising Design Management)
  • BBA 
  • Graduate studies in Advertising and Communication



Creative Thinking, Brand Management, Copywriting, Making Media, Advertising, Research Methodologies.

Soft Power, Nation Branding, Smart Cities, Intercultural Communication.

  • Parida, S., 2018. Understanding the Mood of International Millennials Towards India. Optimizing Millennial Consumer Engagement With Mood Analysis, p.19.
  • Parida, S., Jain, R, Sudan., 2011. Bollywood Advertising. WARC, [Online]. Available at:
  • Parida, S., Jain, V., Sudha, M., 2010. Celebrity Advertising in India. WARC, [Online]. Available at:
  • Parida, S. (2013). A critique of Bollywood as soft culture, paper presented at the conference titled Communicating Soft Power, University of Westminster. London, United Kingdom. August. 
  • Parida, S. (2012). The exploration of Diasporic identity: Indian Cinema in Africa, paper presented at the annual conference of the International Association of Media and Communication Research (IAMCR), Durban, South Africa, July.


Supervised the final dissertations for MA (Fashion Marketing and Branding) students at The University of Southampton.

Higher Education Academy

  • Associate Fellowship

Dr Soumik Parida’s background includes working with State & Central Governments, Academia, Start-ups, NGO's, and advertising agencies.  He has worked on some of the most prestigious brands in India. His research interest includes Nation branding, Soft culture, Product placements, and Intercultural higher education. He holds a PhD from The University of Southampton (UK). He also holds an Associate Fellowship with the Higher Education Academy (AFHEA) in the United Kingdom and has over 11 years of collective experience in the industry and higher education. He has worked in India, China, United Kingdom and Vietnam.

  • Sept 2019 – Present – Lecturer at RMIT University Vietnam
  • Sept 2018 – Aug 2019 – Lecturer at HBU-UCLAN School of Media Communications and Creative Industries, China.
  • Dec 2016 – July 2018 – Communication Consultant for PMKVY (Govt. of India), Ekistics Solutions and Veggiekart.
  • May 2016 – Nov 2016 – Communication Expert at Jones Lang Lassalle  (JLL).
  • Nov 2015 – May 2016 – Assistant Director (International Relations) & Assistant Lecturer (School of Management) at KIIT University.
  • Sep 2011 – Sep 2015 – PhD candidate and Guest Lecturer at The University of Southampton.
  • Oct 2010 – June 2011 – Research Assistant and Guest Lecturer at MICA (Institute of Strategic Marketing Communication).
  • Apr 2007 – Feb 2009 – Brand Services Manager at Lowe Lintas, Bangalore.
  • Feb 2006 – Apr 2007 – Account Manager at Eternalite Advertising, Bangalore. 
  • Aug 2004 – Feb 2006 – Marketing Executive at NBC Communications, New Delhi.