- PhD (Design Management) – 2015
- MA (Advertising Design Management)
- Graduate studies in Advertising and Communication
Transdisciplinary educator and practitioner at the intersection of Advertising, Design, and Cultural Studies, with a research emphasis on Higher Education, Nation Branding, and Advertising.
Soft Power, Nation Branding, Smart Cities, Intercultural Communication.
Dr Soumik Parida’s background includes working with State & Central Governments, Academia, Start-ups, NGO's, and advertising agencies. He has worked on some of the most prestigious brands in India. His research interest includes Nation branding, Soft culture, Product placements, and Intercultural higher education. He holds a PhD from The University of Southampton (UK). He also holds an Associate Fellowship with the Higher Education Academy (AFHEA) in the United Kingdom and has over 11 years of collective experience in the industry and higher education. He has worked in India, China, United Kingdom and Vietnam.