Soumik Parida

SCD Soumik Parida
School: School of Communication & Design
Department: Professional Communication
Position: Senior Lecturer
Location: RMIT Saigon South
Phone: (+84) 702 058 612 - (+91) 9078672821 (Whatsapp)

Transdisciplinary educator at the intersection of Advertising and Design, with a research emphasis on Higher Education, Nation Branding, and Advertising. He is currently working at RMIT University, Vietnam as a lecturer at the School of Communication and Design.

  • PhD (Design Management) – 2015
  • MA (Advertising Design Management)
  • BBA 
  • Graduate studies in Advertising and Communication



Creative Thinking, Brand Management, Copywriting, Making Media, Advertising, Research Methodologies.

Soft Power, Nation Branding, Smart Cities, Intercultural Communication.

Keynote and plenary conference papers

  • Nayak, R. , Panwar, T. , George, M. , Ulhaq, I. , Parida, S. 2021. 'Role of Global Fashion System in Turbo-Charging Growth of Apparel Industry in Sub-Saharan Africa', World Academy of Science, Engineering and Technology, Open Science Index 177, International Journal of Materials and Textile Engineering, 15(9), 199 – 202. 
  • Parida, S. (2013). A critique of Bollywood as soft culture, paper presented at the conference titled Communicating Soft Power, University of Westminster. London, United Kingdom. August. 
  • Parida, S. (2012). The exploration of Diasporic identity: Indian Cinema in Africa, paper presented at the annual conference of the International Association of Media and Communication Research (IAMCR), Durban, South Africa, July. 


  • Nayak, R., Parida, S., 2022. Navigating Fashion-Conscious Consumerism in Vietnam. WARC, [Online]. Available at: 
  • Parida, S., Hai, P., 2021. How Brand Marketers can do more with and for SEA’s Mobile Gamers: A Vietnamese Perspective. WARC, [Online]. Available at: Parida, S., Jain, R, Sudan., 2011. Bollywood Advertising. WARC, [Online]. Available at: 
  • Parida, S., Jain, V., Sudha, M., 2010. Celebrity Advertising in India. WARC, [Online]. Available at: 
  • Parida, S., 2018. Understanding the Mood of International Millennials Towards India. Optimizing Millennial Consumer Engagement With Mood Analysis, p.19. 

Editorial boards and peer reviewing 

  • Editorial Review Board Member, Globsyn Management Journal. (ISSN: 0973-9181) 
  • Submission Reviewer, Stagnancy Issues and Change Initiatives for Global Education in the Digital Age. (ISBN: 9781799849933) 

Media statements

  • ‘RMIT students make their mark at international innovation competition’ VN 3rd June 2022. <> 
  • Ngoc, M 2022, ‘3 students majoring in communication made their mark at the international creative competition’ SinhVien Vietnam. <> 
  • Ngoc, M 2022, ‘RMIT students win Young Lions competition for the third time in a row SinhVien Vietnam.<> 
  • Long, N 2022, ‘RMIT students win 3rd consecutive Young Lions competition’ Giao Duc. <>
  • ‘3 Vietnamese students won the second prize of the prestigious global competition D&AD New Blood Quickfire’ 25th December 2021 <> 
  • Anh, P 2021, ‘RMIT student wins at D&AD New Blood Quickfire’ Dientu. <> 
  • Duyen, T., H, Quang 2020, ‘RMIT University: Two consecutive years honored - University with the most winning teams’ Doan Nhan. <> 
  • Nam, H 2020, ‘RMIT was honored as University with the most winning teams’ Doanh Nghiep Vietnam. <> 
  • Topaz 2020, ‘RMIT was honored as “University with the most winning teams” for the second year in a row’ Tuoitre Thu Do. <

Supervised the final dissertations for MA (Fashion Marketing and Branding) students at The University of Southampton.

(2021) RMIT Vietnam Education Committee Grant for Bright Idea (35,000,000 VND). RMIT University, Vietnam.

  • (2022) Living RMIT Values Award.
  • (2022) Appreciation award by Indian Business Chamber in Vietnam in recognition of my valuable contribution and dedicated services towards the community.
  • Member of Editorial Review Board of Globsyn Management Journal.
  • Higher Education Academy, UK - Associate Fellowship
  • Submission Reviewer, Stagnancy Issues and Change Initiatives for Global Education in the Digital Age. (ISBN: 9781799849933)

Dr Soumik Parida’s background includes working with State & Central Governments, Academia, Start-ups, NGO's, and advertising agencies.  He has worked on some of the most prestigious brands in India. His research interest includes Nation branding, Soft culture, Product placements, and Intercultural higher education. He holds a PhD from The University of Southampton (UK). He also holds an Associate Fellowship with the Higher Education Academy (AFHEA) in the United Kingdom and has over 11 years of collective experience in the industry and higher education. He has worked in India, China, United Kingdom and Vietnam.

  • January 2023 – Present – Senior Lecturer at RMIT University Vietnam
  • Sep 2019 – Dec 2022 - Lecturer at RMIT University Vietnam.
  • Sept 2018 – Aug 2019 – Lecturer at HBU-UCLAN School of Media Communications and Creative Industries, China.
  • Dec 2016 – July 2018 – Communication Consultant for PMKVY (Govt. of India), Ekistics Solutions and Veggiekart.
  • May 2016 – Nov 2016 – Communication Expert at Jones Lang Lassalle  (JLL).
  • Nov 2015 – May 2016 – Assistant Director (International Relations) & Assistant Lecturer (School of Management) at KIIT University.
  • Sep 2011 – Sep 2015 – PhD candidate and Guest Lecturer at The University of Southampton.
  • Oct 2010 – June 2011 – Research Assistant and Guest Lecturer at MICA (Institute of Strategic Marketing Communication).
  • Apr 2007 – Feb 2009 – Brand Services Manager at Lowe Lintas, Bangalore.
  • Feb 2006 – Apr 2007 – Account Manager at Eternalite Advertising, Bangalore. 
  • Aug 2004 – Feb 2006 – Marketing Executive at NBC Communications, New Delhi.