Phuong Thanh Phung

SBM Phuong Phung

With over 25 years of experience in Business Management, Technology, Hospitality and Education. His research and expertise cover the areas of Operations Management, Business Strategy, Entrepreneurship, Technology & Innovations Management, Hospitality Management, Digital Marketing and Human Resource Management

  • DBA Candidate, Heriot Watt University, U.K.
  • MBA, University of Southern California, USA.
  • Bachelor of International Business, Hanoi Foreign Trade University
  • Graduate Certificate in Tertiary Teaching, RMIT Melbourne 

Digital Marketing

Social marketing, network effects

  • Truong, Q & Rowley, C (eds), 2009, The changing face of Vietnamese management (Working in Asia), 1st edition, Routledge, the U.K., page 70-71 
  • Ng, P. and Phung, P, 2014, ‘From motor biking to public transportation, what matters in Hanoi?’, in Proceedings of Annual Shanghai Business, Economics and Finance Conference, Mahbuhbu Hoque Bhuiyan (ed.), World Business Institute Australia, Melbourne, Victoria, Australia, pp.1-11 (Annual Shanghai Business, Economics and Finance Conference) 
  • Ng, P. and Phung, P, 2015, ‘From motor biking to public transportation, what matters in Hanoi?’, World Journal of Management, Volume 6, Issue 2, September 2015 
  • Phung, P., 2017, ‘Do you understand Organizational Customers?”, GAMA7, Book 06, Insights, Rio Creative and Communication Co., Vietnam, Page 27-31
  • Nguyen T., McClelland R., Pansuwong W., Nguyen G, Phung P., “Exploring Residents’ Perception of Integrated Resorts in Vietnam: the case of Ho Tram’, Conference Proceedings, 6th Annual Conference, 2018 TTRA Asia Pacific Conference, Travel and Tourism Research in the Global South: Advancing through Cooperation and Collaboration
  • Internal Research Grant 2014, Project: Public Bus in Hanoi, funding amount: USD 4200 (approximately) 
  • Internal Research Grant 2016, Project: Foreign Entrepreneurs in Vietnam, funding amount: USD 3680 (approximately)
  • Internal Research Grant, 2018, Project: Exploring Residents’ Perception of Integrated Resort in Vietnam: the case of Ho Tram, USD 4000 (Approximately)
  • 10 years of service at RMIT Vietnam,
  • Two nominations for Teaching Awards 

Branding and International Business

  • RMIT International University Hanoi/HCMC, Lecturer, from 2007-present
  • Mattel, Inc. El Segundo, California, US Corporate Staffing, Employment Branding Project Specialist 2005-2006 
  • Hanoi Foreign Trade University Hanoi, Vietnam Lecturer, 2001-2004-2006
  • Vistar Company, Ltd Hanoi, Vietnam International Relations Officer 1999-2001