Pham Huong Trang

a headshot of a woman smiling
School: The Business School
Department: Management
Position: Lecturer
Location: RMIT Hanoi City
ORCID: 0000-0002-7383-9697

With over 15 years of experience in teaching and industry consulting, Dr Trang specialises in tourism management and marketing, entrepreneurship, and business strategy. Throughout her academic journey, Dr. Trang has been acknowledged for her outstanding achievements through the receipt of numerous prestigious scholarships and the successful completion of various grant projects. Before joining RMIT, she held esteemed positions at renowned educational institutions in Vietnam, including the International School VNU Hanoi, Troy University, ADP, and VinUni.

  • Ph.D. in Tourism, VNU University of Social Sciences and Humanities
  • MBA in Global Management, University of Applied Sciences Bremen, Germany
  • MBA in International Tourism Management, University of Applied Sciences Bremen, Germany
  • Diploma in Tourism Management, Institute of Tourism and Hospitality Management, Salzburg, Austria
  • Certificate on Managing Development Projects, Asian Institute of Technology Center in Vietnam
  • German linguistics certificate: ZMP, DHA, University Würzburg, Germany

  • Human Resources Management

  • Destination marketing and management, smart tourism, big data
  • Ecotourism, community based tourism, sustainability
  • Entrepreneurship

  • Pham, H.L., Huong-Trang Pham and Nguyen, T.T. (2022). Value co-creation in branding: A systematic review from a tourism perspective. European Journal of Tourism Research, vol 32, 3203
  • Pham, L.H., Woyo, E., Pham, Trang Huong, and Dao, T.X.T. (2022), "Value co-creation and destination brand equity: understanding the role of social commerce information sharing,” Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. Ahead-of-print.
  • Dao, T. T. X., Trang, Pham Huong., & Thanh, T. D. (2022). The Big Five personality traits and co-production behavior of Vietnamese tourists: An extension of the theory of planned behavior. Zbornik Radova Ekonomski Fakultet u Rijeka, 40(1), 97-127
  • Dao TTX, Huong-Trang Pham, & HL. Pham. (2022), Emerging trends in the literature of co-production in the economic, managerial, and social sectors: a bibliometric approach. In E. Christou & A. Fotiadis (Eds.), Reviving Tourism in the post-pandemic era (pp. 500–520). School of Economics and Business, International Hellenic University. 10.5281/zenodo.6428590 ISBN:9786185630065
  • Nguyen-Nhu-Y Ho, Phuong Mai Nguyen, Phuong-Huyen Do, Huong-Trang Pham, Nam D. Vo, Rainfall Prediction in Vietnam Using Grey Forecasting Model, Computing4Human 2021, The 2nd International Conference on Human-centered Artificial Intelligence, Scopus indexed proceedings, Vol-3026,
  • Pham, H. L., Nguyen, C. T., Huong-Trang Pham., & Nguyen, N. D. The Evaluation of Mu Cang Chai Brand Equity from the Domestic Tourists’ Perspectives. Reviving tourism in the post-pandemic era, 92. School of Economics and Business, International Hellenic University. 10.5281/zenodo.6428590 ISBN:9786185630065
  • Huong-Trang Pham, HL PHAM, (2021) Customer Engagement in Value co-creation for Tourism Branding, Book chapter, MTCON2021, Advances in managing tourism across Continents, University of South Florida M3 Publishing, ISBN 978-1-955833-00-4, DOI: 10.5038/9781955833004.
  • Huong-Trang Pham, Kim Thu HOANG, Thi Thoa NGUYEN, Phuong Huyen DO, Ma Tin Cho MAR (2021), Sharing Economy: Generation Z’s Intention Toward Online Fashion Rental in Vietnam, Journal of Asian Finance, Economics, and Business, Vol 8 No 3 (2021) 0997–1007, DOI: doi:10.13106/jafeb.2021.vol8.no3.0997
  • Viet Hoang NGUYEN, Thi Xuan Dao TRUONG, Huong-Trang Pham (corresponding author), Duc Thanh TRAN, Pham Hung NGUYEN, (2021),Travel Intention to Visit Tourism Destinations: A Perspective of Generation Z in Vietnam, Journal of Asian Finance, Economics and Business Vol 8 No 2 (2021) 1043–1053, doi:10.13106/jafeb.2021.vol8.no2.1043,
  • Ma Tin Cho Mar, Huong-Trang Pham, (2020), Malay Minorities in the Tenasserim Coast, ASEAN Journal of Community Engagement, E-ISSN: 2581 0030..
  • Dao Thi Xuan Truong, Huong-Trang Pham, Duc Thanh Tran, Made Sukana, Assessment for Sustainable Tourism Development In Hoi An City Using The Model Of Hilary Du Cros, Jurnal Destinasi Pariwisata, Vol. 9 No 2, 2021, p-ISSN: 2338-8811, e-ISSN: 2548-8937.

  • External grant with project on "Value co-creating in destination branding, the role of social commerce", Project Number 508.04-2020.300, granted by NAFOSTED from 2020–2022, main role as researcher

  • Full scholarship granted by the German Academic Exchange Services (DAAD) and the University of Applied Sciences Bremen, Germany for the two MBAs
  • Full scholarship granted by the Austrian Development Cooperation
  • 4-year Sur-Place Scholarship granted by the Afro Asian Institute Vienna, Austria
  • Scholarship for the best students at universities in Vietnam granted by the World University Service (WUS)
  • Full scholarship for a German advanced course at the University Würzburg

Industry consulting experience in tourism management, entrepreneurship, and project evaluation, such as:

  • Consultant and project coordinator for the IND/SME/19/002/IAI project, "Training on Writing a Business Plan for Entrepreneurs and Small and Medium Enterprises (SMEs) in Cambodia, Lao PDR, and Viet Nam (CLV)," funded by ASEAN Cooperation from 2017 to 2022
  • Consultancy in a project on "Finance and Digital Skills for Tourism SMEs", Tourism Destination Resilience (TDR) Program, granted by PATA in 2023

  • RMIT University Vietnam
  • TROY University, ADP, Vin University (hourly lecturer from 2021-2022)
  • International School, Vietnam National University, Hanoi (full-time lecturer from 2010-2.2023)
  • Program coordinator for BORDA Office (in Vietnam from 2004-2006) and (hourly) program consultant for BORDA headquarters (in Bremen, Germany from 2007-2009)