Pham Huong Trang

• Ph.D. in Tourism, VNU University of Social Sciences and Humanities
• MBA in Global Management, University of Applied Sciences Bremen, Germany
• MBA in International Tourism Management, University of Applied Sciences Bremen, Germany
• Diploma in Tourism Management, Institute of Tourism and Hospitality Management, Salzburg, Austria
• Certificate on Managing Development Projects, Asian Institute of Technology Center in Vietnam
• German linguistics certificate: ZMP, DHA, University Würzburg, Germany

• Human Resources Management

• Destination marketing and management, smart tourism, big data
• Ecotourism, community based tourism, sustainability
• Entrepreneurship

• Pham, H.L., Huong-Trang Pham and Nguyen, T.T. (2022). Value co-creation in branding: A systematic review from a tourism perspective. European Journal of Tourism Research, vol 32, 3203
• Pham, L.H., Woyo, E., Pham, Trang Huong, and Dao, T.X.T. (2022), "Value co-creation and destination brand equity: understanding the role of social commerce information sharing,” Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. Ahead-of-print. https://doi.org/10.1108/JHTI-04-2022-0123
• Dao, T. T. X., Trang, Pham Huong., & Thanh, T. D. (2022). The Big Five personality traits and co-production behavior of Vietnamese tourists: An extension of the theory of planned behavior. Zbornik Radova Ekonomski Fakultet u Rijeka, 40(1), 97-127
• Dao TTX, Huong-Trang Pham, & HL. Pham. (2022), Emerging trends in the literature of co-production in the economic, managerial, and social sectors: a bibliometric approach. In E. Christou & A. Fotiadis (Eds.), Reviving Tourism in the post-pandemic era (pp. 500–520). School of Economics and Business, International Hellenic University. https://doi.org/DOI: 10.5281/zenodo.6428590 ISBN:9786185630065
• Nguyen-Nhu-Y Ho, Phuong Mai Nguyen, Phuong-Huyen Do, Huong-Trang Pham, Nam D. Vo, Rainfall Prediction in Vietnam Using Grey Forecasting Model, Computing4Human 2021, The 2nd International Conference on Human-centered Artificial Intelligence, Scopus indexed proceedings, Vol-3026, http://ceur-ws.org/
• Pham, H. L., Nguyen, C. T., Huong-Trang Pham., & Nguyen, N. D. The Evaluation of Mu Cang Chai Brand Equity from the Domestic Tourists’ Perspectives. Reviving tourism in the post-pandemic era, 92. School of Economics and Business, International Hellenic University. https://doi.org/DOI: 10.5281/zenodo.6428590 ISBN:9786185630065
• Huong-Trang Pham, HL PHAM, (2021) Customer Engagement in Value co-creation for Tourism Branding, Book chapter, MTCON2021, Advances in managing tourism across Continents, University of South Florida M3 Publishing, ISBN 978-1-955833-00-4, DOI: 10.5038/9781955833004. https://scholarcommons.usf.edu/m3publishing/vol16/iss9781955833004/1
• Huong-Trang Pham, Kim Thu HOANG, Thi Thoa NGUYEN, Phuong Huyen DO, Ma Tin Cho MAR (2021), Sharing Economy: Generation Z’s Intention Toward Online Fashion Rental in Vietnam, Journal of Asian Finance, Economics, and Business, Vol 8 No 3 (2021) 0997–1007, DOI: doi:10.13106/jafeb.2021.vol8.no3.0997
• Viet Hoang NGUYEN, Thi Xuan Dao TRUONG, Huong-Trang Pham (corresponding author), Duc Thanh TRAN, Pham Hung NGUYEN, (2021),Travel Intention to Visit Tourism Destinations: A Perspective of Generation Z in Vietnam, Journal of Asian Finance, Economics and Business Vol 8 No 2 (2021) 1043–1053, doi:10.13106/jafeb.2021.vol8.no2.1043,
• Ma Tin Cho Mar, Huong-Trang Pham, (2020), Malay Minorities in the Tenasserim Coast, ASEAN Journal of Community Engagement, E-ISSN: 2581 0030..  https://scholarhub.ui.ac.id/ajce/vol4/iss1/
• Dao Thi Xuan Truong, Huong-Trang Pham, Duc Thanh Tran, Made Sukana, Assessment for Sustainable Tourism Development In Hoi An City Using The Model Of Hilary Du Cros, Jurnal Destinasi Pariwisata, Vol. 9 No 2, 2021, p-ISSN: 2338-8811, e-ISSN: 2548-8937. https://doi.org/10.24843/JDEPAR.2021.v09.i02.p06

• External grant with project on "Value co-creating in destination branding, the role of social commerce", Project Number 508.04-2020.300, granted by NAFOSTED from 2020–2022, main role as researcher

• Full scholarship granted by the German Academic Exchange Services (DAAD) and the University of Applied Sciences Bremen, Germany for the two MBAs
• Full scholarship granted by the Austrian Development Cooperation
• 4-year Sur-Place Scholarship granted by the Afro Asian Institute Vienna, Austria
• Scholarship for the best students at universities in Vietnam granted by the World University Service (WUS)
• Full scholarship for a German advanced course at the University Würzburg

Industry consulting experience in tourism management, entrepreneurship, and project evaluation, such as:

• Consultant and project coordinator for the IND/SME/19/002/IAI project, "Training on Writing a Business Plan for Entrepreneurs and Small and Medium Enterprises (SMEs) in Cambodia, Lao PDR, and Viet Nam (CLV)," funded by ASEAN Cooperation from 2017 to 2022
• Consultancy in a project on "Finance and Digital Skills for Tourism SMEs", Tourism Destination Resilience (TDR) Program, granted by PATA in 2023

• RMIT University Vietnam
• TROY University, ADP, Vin University (hourly lecturer from 2021-2022)
• International School, Vietnam National University, Hanoi (full-time lecturer from 2010-2.2023)
• Program coordinator for BORDA Office (in Vietnam from 2004-2006) and (hourly) program consultant for BORDA headquarters (in Bremen, Germany from 2007-2009)