Sang Hua

a headshot of a woman smiling
School: The Business School 
Department: Business & Innovation
College: Business & Law
Position: Associate Lecturer
Location: RMIT Saigon South

Sang has been teaching digital marketing courses at RMIT since February 2019. Prior to RMIT, she worked in digital media for six years and market research for two years.

  • Master of Marketing, Deakin University, Melbourne, Australia
  • Bachelor of Arts – English Linguistics & Literature, University of Social Sciences and Humanities, Vietnam

Digital Marketing

  • HR analytics, digital transformation
  • Research cluster: “Managing Smart Transformation” 

  • Learning & Teaching – Rising Star Award, RMIT University, College of Business and Law (2021)
  • RMIT Vietnam Student-led Teacher’s Award 2021, RMIT Vietnam Student Council 
  • Living RMIT’s values, RMIT University (2021)

Sang has 8 years of industry experience in digital media and market research in global companies. She was in charge of key accounts such as Unilever, Suntory Pepsico, ABInbev, Ariston, Pizza Hut, and so on.

  • 2019 – present: Associate Lecturer, Digital Marketing, RMIT Vietnam
  • 2018 – 2019: Independent Digital Consultant and Trainer  
  • 2016 – 2018: Associate Digital Director, Mindshare, GroupM Vietnam
  • 2015 – 2016: Senior Digital Manager, Mindshare, GroupM Vietnam
  • 2012 – 2015: Digital Manager, Mindshare, GroupM Vietnam
  • 2011 – 2012: Associate Research Manager, FTA Market Research
  • 2010 – 2011: Research Executive, Taylor Nelson Sofres (TNS)