Jung Min Hahm

nguyen hoang thien phuc it
School: School of Communication & Design
Department: Professional Communication
Position: Lecturer
Location: RMIT Hanoi city
Email: jungmin.hahm@rmit.edu.vn

Dr. Jung Min Hahm joined RMIT Vietnam in 2022. She received her Ph.D. in Mass Communication from the University of Georgia with a concentration in Advertising. She graduated cum laude from The Ohio State University with a B.A. in Communication.

Her research interests are social media advertising, health communication, and the impact of emerging communication technologies on persuasion. Dr. Hahm’s research has been presented at national and international academic conferences and published in multiple peer-reviewed journals.

Her teaching interests and experiences include Principles of Advertising, Digital Communication Strategies, Advertising Management, Social Media, Strategic Communication, Advertising Research Methods, and Advertising and Society.

  • Ph.D., Mass Communication, University of Georgia
  • M.A., Mass Communication, University of Georgia
  • B.A., Communication, The Ohio State University

  • Principles of Advertising 
  • Advertising Management
  • Social Media Marketing

  • Ad/Health message strategies, persuasion, and resistance to persuasion
  • Social marketing for public health
  • E-cigarette/Tobacco control
  • Food advertising
  • Social network analysis
  • Emerging communication technologies

  • Summer Doctoral Research Assistantship, University of Georgia
  • Broun Dissertation Fellowship, University of Georgia
  • Outstanding Teaching Assistant Award, University of Georgia
  • Outstanding International Student Award, University of Georgia
  • Prentiss Courson Scholarship, University of Georgia
  • Graduate Student Conference Scholarships, American Academy of Advertising