Dr. Hoang is a Lecturer of Digital Marketing at RMIT in the School of Business and Management. Her research brings together computational social sciences and computer science to investigate consumer behaviour, digital business transformation, fintech innovations, social networks, social media, and methodology innovations for causal inference with large-scale, digital trace data. Corporate partners, under non-disclosure agreements, include leading telco, commercial bank, and e-commerce retailer in Asia, America, and Europe.