Hoang Ai Phuong

• Doctor of Philosophy in Information Systems, 2nd specialization in Marketing, Singapore Management University 
• Master of Applied Information Systems (IT-enabled Innovation and Entrepreneurship), Singapore Management University 
• Bachelor of Business with Distinction (Business Information Systems), RMIT University 
• Graduate Certificate in Digital Tertiary Learning and Teaching with Distinction, RMIT University 

Digital marketing, digital business, marketing research, social network; financial services, fintech and digital banking; information systems management, technology strategy; data analytics, machine learning, computational social science; research design

Consumer behavior, digital marketing, digital business transformation; fintech innovations; social network analysis; econometrics, machine learning and methodology innovations for causal inference with large-scale, consumers’ digital trace data.    

‘Managing Smart Transformation’ research cluster 

• Le L. H., Hoang, Ai-Phuong, Pham H. C. 2022. Sharing health information across online platforms: A systematic review. Health Communication, 3:1-13. 
• Nguyen, H. T, Hoang, Ai-Phuong, Nkhoma, M., Pedro, A. 2022. Using Process Stories to Foster Process Flexibility: The Experts’ Viewpoint. Australasian Journal of Information Systems, 26.  
• Duy Dang-Pham, Ai-Phuong Hoang, Diem-Trang Vo, and Karlheinz Kautz. 2022. Identifying Information Security Opinion Leaders in the Workplace: Insights from the Theory of Social Power Bases and Social Network Analysis. Computers and Security.  
• Pham, C.H, Hoang, Ai-Phuong, Nguyen, H.T, Nguyen, M. 2021. Classrooms going digital – Evaluating online presence through students’ perception using Community of Inquiry Framework. COVID-19 and Education: Learning and Teaching in a Pandemic-Constrained Environment. Informing Science, Santa Rosa, United States  
• Duy Dang-Pham, Ai-Phuong Hoang, Diem-Trang Vo and Quang Tran Duc Tri. 2021. Digital Kaizen at FPT Software: Principles and Practices for Large-Scale Digital Transformations. Digitalization Cases II. Springer International Publishing, Switzerland. 
• Duy Dang-Pham, Long VT Nguyen, Ai-Phuong Hoang, Siddhi Pittayachawan, Mohammadreza Akbari, and Mathews Nkhoma. 2021. Categorizing young Facebook users based on their differential preference of social media heuristics: A Q-methodology approach. Pacific Asia Journal of the Association for Information Systems.  
• Clara Nkhoma, Duy Dang-Pham, Ai-Phuong Hoang, Mathews Nkhoma, Tram Le-Hoai, and Susan Thomas. 2020. Learning analytics techniques and visualisation with textual data for determining causes of academic failure. Behaviour and Information Technology 39(7), 808–823.  
• Ai-Phuong Hoang and Robert J. Kauffman. 2018. Content Sampling, Household Informedness and the Consumption of Digital Information Goods. Journal of Management Information Systems, 35, 2, 575-609.   
• Robert J. Kauffman, Kwansoo Kim, Sang Yong Tom Lee, Ai-Phuong Hoang, and Jing Ren. 2017. Combining Machine-Based and Econometrics Methods for Policy Analytics Insights. Electronic Commerce Research and Applications, 25, 115-140.  

• Trung Nguyen, Duy Dang-Pham Ai-Phuong Hoang, and Uyen Ha. Improving Digital Competence of Local Authorities, Businesses, and Citizens in Gia Lai and Dak Lak Provinces: Towards a Digital Nation. Australian Alumni Grants Funds 2022. 
• Trung Nguyen, Ai-Phuong Hoang, Burkhard Schrage, Long Nguyen VT and Duy Dang-Pham. Empowering the citizens: toward an inclusive digital nation. RMIT Vietnam Thematic Research Grant 2021. 
• Thuan, N. H., Ai-Phuong, Hoang, George, M., Antunes, P. Improving Process Flexibility: Theoretical Foundation and Empirical Evaluation. RMIT Vietnam Internal Research Grant Scheme 2020. 
• Duy Dang-Pham, Quang Tran Ngoc, Ai-Phuong Hoang and Long Nguyen VT. Drivers of the employees’ information security compliance: novel insights from employee engagement and empowerment theories. RMIT Vietnam Internal Research Grant Scheme 2020. 

Current Ph.D. Candidates: 

• Minh Hoang  
• Diem-Trang Vo  
• Long Le 
• Giang Duong 

• Best Paper Award, Australasian Conference on Information Systems (2021) 
• Best Paper Award (1st Runner-up), Australasian Conference on Information Systems (2020) 
• The SMU Presidential Fellowship for Interdisciplinary Research, Singapore (2013-2018) 
• The Young Scholar Fellowship, Pacific Telecommunications Council, US (2017) 
• The Living Analytics Research Center Fellowship for PhD Overseas Training Residency (2015-2016) 
• Marketing and E-commerce Mini-track Best Paper Award, Hawaii International Conference on System Sciences, US (2016) 
• SMU Merit Award, Singapore (2012-2013) 
• Judges’ Award for Outstanding Achievement – RMIT Business Plan Competition, Australia (2010) 
• The President’s Education Award for Educational Excellence from President G. W. Bush, US (2008) 

• 2018 – Present: Lecturer of Digital Marketing, RMIT University, Vietnam 
• 2018 – Present: Associate Editor - Electronic Commerce Research and Applications (ECRA), Elsevier, UK 
• 2016 – 2018: Graduate Instructor, Singapore Management University, Singapore 
• 2015– 2016: PhD researcher, Carnegie Mellon University (CMU), US 
• 2015 – 2018: Editorial Assistant – Special Issues for the Electronic Commerce Research and Applications journal, and the Journal of Management Information Systems