- Doctor of Business Administration (Western Sydney University)
- Master of Business Administration (University of Technology, Sydney)
- Bachelor of Business Administration (University of Economics, HCMC)
|School: School of Communication & Design|
|Department: Professional Communication|
|Location: RMIT Saigon South|
Phu Hai has more than 15 years’ experience in marketing management and brand communication for many multinational companies such as Pepsico Vietnam, B.A.T East Asia, Beam Global Asia, DFS Singapore, and local organisations such as International Business School of University of Economics, Ho Chi Minh city. He also has many years in industry training and taught different Australian based programs for Curtin University and Western Sydney University before joining RMIT Vietnam.
Brand communication, marketing management, social network and digital marketing, brand community, brand relationships, luxury branding.