Hai Phu Ho

SCD Hai Phu Ho

Phu Hai has more than 15 years’ experience in marketing management and brand communication for many multinational companies such as Pepsico Vietnam, B.A.T East Asia, Beam Global Asia, DFS Singapore, and local organisations such as International Business School of University of Economics, Ho Chi Minh city. He also has many years in industry training and taught different Australian based programs for Curtin University and Western Sydney University before joining RMIT Vietnam.

  • Doctor of Business Administration (Western Sydney University)
  • Master of Business Administration (University of Technology, Sydney)
  • Bachelor of Business Administration (University of Economics, HCMC)

 

Introduction to advertising, Creative advertising, Interdisciplinary communication project, Vietnamese for Prof Comm, PR research, Marketing Communication, Principles of Marketing, Brand and product management, Consumer behaviour, International marketing management, Marketing planning project, Digital marketing management.

Brand communication, marketing management, social network and digital marketing, brand community, brand relationships, luxury branding.

  • Charitha, H.P., Rajkishore, N., Long, N., Hai, H.P. (forthcoming 2019). Social Media and Branding for Higher Education. Australia and New Zealand Marketing Academy Conference (ANZMAC) 2019. Wellington, New Zealand.
  • Liem, B., Long, N., Hai, H.P. (2019). The Influence of Youtubers on Luxury Brand Crisis Scenarios. The Mystique of Luxury Brands Conference 2019. Tokyo, Japan.
  • Kieu, T.A., Ho, P.H. (2018). What really drives customer – brand relationships? Evidence from an emerging market. Academy of Marketing Science Conference 2018 (AMS 46). New Orleans, Louisiana, the U.S.
  • Ho, P.H., Denize, S., Stegemann, N., Kieu, T.A. (2018). Brand community image: a social identity theory perspective. American Marketing Association Conference (AMA) winter 2018. New Orleans, Louisiana, the U.S.
  • Ho, P.H., Denize, S., Stegemann, N., Kieu, T.A. (2017). Psychological underpinnings of brand community image. Australia and New Zealand Marketing Academy Conference (ANZMAC) 2017. RMIT University, Melbourne, Australia.
  • Kieu, T.A., Tang, P.V., Ho, P.H. (2017). Why do consumers identify with brand? Australia and New Zealand Marketing Academy Conference (ANZMAC) 2017. RMIT University, Melbourne, Australia.
(2011) Scholarship by Western Sydney University for Doctorate study
  • 2017 – now: Project Manager at Zen Studio
  • 2012 – 2018: Digital Partner Manager at Digital Impact Solutions Pty Ltd., Sydney
  • 2011 – 2012: Category Manager at DFS Vietnam
  • 2010 – 2011: Business Unit Director at ActMedia, O.M.G. Vietnam
  • 2008 – 2010: Indochina and Thailand Brand Manager at Beam Global Singapore
  • 2007 – 2008: East Asia Area Brand Manager at B.A.T Vietnam
  • 2006 – 2007: Senior Brand Manager at UNZA Vietnam
  • 2004 – 2006: Brand Manager at Pepsico Vietnam

 

  • 2018 – now: Lecturer at School of Communication and Design, RMIT Vietnam
  • 2016 – 2019: Adjunct lecturer | ISB of University of Economics, HCMC 
  • 2008 – 2009: Associate lecturer | Curtin University of Technology in Vietnam