Alrence Santiago Halibas

a headshot photo of Alrence Halibas
School: The Business School
Department: Business Innovation
Position: Senior Lecturer
Location: RMIT Saigon South
ORCID:  0000-0002-5521-9590

Dr. Alrence S. Halibas is presently a Senior Lecturer in Digital Marketing at The Business School, RMIT University Vietnam. Before joining RMIT in February 2020, she was an Assistant Professor and Program Leader of the Information Systems and Mobile Computing programs at Gulf College, Oman. She also served as the Dean of Computer Studies at La Salle University, Philippines.

She is a Senior Fellow of the Higher Education Academy and a Certified Management and Business Educator. Dr. Halibas has served as a technical committee member and presented at several international conferences. She has published articles in SJR and ABDC-indexed journals, including Journal of Consumer Behavior, Quality & Quantity, Sustainable Development, International Journal of Educational Management, and Interdisciplinary Journal of Information, Knowledge & Management.

  • PhD in Technology Management, Philippines
  • Master of Engineering, Philippines
  • Bachelor of Science in Computer Engineering, Philippines

Digital marketing

  • Digital Marketing
  • Consumer Behaviour
  • Sustainability
  • Digital Transformation and Innovation
  • Educational Management

  • Halibas, A. & Hoang, M.D. (2024).Charting Blended Learning in the Social Media Age: A Bibliometric Perspective and Pathways for future development. Journal of Information Technology Education: Research. doi:  0.28945/5238 [Q2/C]
  • Bilal, M., Zhang, Y., Cai, S., Akram, U., & Halibas, A. (2024). Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment. Journal of Retailing and Consumer Services, 77, 103674. [Q1/A]
  • Halibas, A., Van Nguyen, A.T., Akbari, M. Akram, U., & Hoang, M.D. (2023) ‘Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions’, Journal of Consumer Behaviour. doi: 10.1002/cb.2186.[Q1/A]
  • Van Nguyen, A.T., Halibas, A.S., McClelland, R., & Thuan, N. (2023) Configurational analysis of conditions influencing customers’ channel switching intention in omnichannel retailing: a fuzzy-set analysis, Quality & Quantity.doi: 10.1007/s11135-023-01633 [Q1/B]
  • Le Hoang Nguyen, L., Khuu, D. Halibas, A., & Quang Nguyen, T. (2023). Factors That Influence the Intention of Smallholder Rice Farmers to Adopt Cleaner Production Practices: An Empirical Study of Precision Agriculture Adoption. Evaluation Review, doi: 10.1177/0193841X231200775 [Q2/A]
  • Thuan, N., Nguyen, H., Pham, H., Halibas, A., & Rakshit, S. (2023) ‘Introduction to Business Innovation in the Post-pandemic Era in Vietnam: Digitalization and Smart Logistics’, in Business Innovation for the Post-pandemic Era in Vietnam. Singapore: Springer Nature Singapore, pp. 1–11. doi: 10.1007/978-981-99-1545-3_1
  • Lavuri, R., Jindal, A., Akram, U., Naik, B.K.R. & Halibas, A.S. (2022), “Exploring the antecedents of sustainable consumers’ purchase intentions: Evidence from emerging countries”, Sustainable Development. doi:10.1002/sd.2389 [Q1/C]
  • Le Hoang Nguyen, L., Halibas, A., & Quang Nguyen, T. (2022). Determinants of precision agriculture technology adoption in developing countries: a review. Journal of Crop Improvement, 1-24. doi:10.1080/15427528.2022.2080784 [Q2]
  • Halibas, A., Mehtab, S., Alattili, A., Alo, B., Cordova, R., & Cruz, M. A. (2020). Thematic Analysis of the Quality Audit Reports in Developing a Framework for Assessing the Achievement of the Graduate Attributes. International Journal of Educational Management, Vol. 34 No. 5, pp. 917- 935. doi: 10.1108/IJEM-07-2019-0251 [Q2/B]
  • Halibas, A.S., Sibayan, R.O. and Maata, R.L.R. (2017), “The penta helix model of innovation in Oman: An hei perspective”, Interdisciplinary Journal of Information, Knowledge, and Management. doi:10.28945/3735 [Q3]

RMIT Internal Research Grants 2022-2023

  • Corporate Social Responsibility Information Sharing Intentions of Tiktok users: An SEM-fsQCA approach
  • Strategic Application of Data Analytics During Digital Transformation: A Case Study from Vietnam 
  • Customer Service Quality and Satisfaction during the Covid-19 Pandemic: Implications for last-mile delivery and reverse logistics in supply chain management 

  • Current PhD supervision: 1

  • Senior Fellow, Higher Education Academy
  • Certified Management and Business Educator, Chartered Association of Business Schools
  • RMIT Vietnam Award for Teaching Excellence 2023 

  • Former Senior Program Manager of Digital Marketing and currently Senior Lecturer, Digital Marketing, RMIT Vietnam, 2020- present
  • Assistant Professor and Program Leader, Faculty of Computing Sciences, Gulf College, Oman, 2012-2019
  • Dean, College of Computer Studies, La Salle University, 2000-2011