Alrence Santiago Halibas

a headshot photo of Alrence Halibas
School: The Business School
Department: Business Innovation
Position: Senior Lecturer
Location: RMIT Saigon South
ORCID:  0000-0002-5521-9590

Dr. Alrence S. Halibas is presently a Senior Lecturer and a former Program Manager in Digital Marketing at The Business School, RMIT University Vietnam. Before joining RMIT in February 2020, she was an Assistant Professor and Program Leader of the Information Systems and Mobile Computing programs at Gulf College, Oman, and the Dean of Computer Studies at La Salle University, Philippines.

Dr. Halibas has served as a technical committee member, presented at several international conferences, and published in SJR and ABDC-indexed journals, including the Journal of Consumer Behaviour, Quality and Quantity, Sustainable Development, International Journal of Education Management, and Interdisciplinary Journal of Information, Knowledge and Management.

  • PhD in Technology Management, Cebu Technological University, Philippines
  • Master of Engineering, University of San Carlos, Philippines
  • Bachelor of Science in Computer Engineering, St. Peter’s College, Philippines

Digital marketing

  • Marketing
  • Consumer behaviour
  • Information systems
  • Fuzzy-set QCA
  • Assurance of learning in higher education

  • Halibas, AS, Van Nguyen, AT, Akbari, M, Akram, U & Hoang, MDT 2023, ‘Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions’, Journal of Consumer Behaviour
  • Van Nguyen, A. T., Halibas, A. S., McClelland, R., & Thuan, N. H. (2023). Configurational analysis of conditions influencing customers’ channel switching intention in omnichannel retailing: a fuzzy-set analysis. Quality & Quantity, 1-38
  • Lavuri, R., Jindal, A., Akram, U., Naik, B. K. R., & Halibas, A. S. (2022). Exploring the antecedents of sustainable consumers' purchase intentions: Evidence from emerging countries. Sustainable Development, 31(1), 280-291.
  • Le Hoang Nguyen, L., Halibas, A., & Quang Nguyen, T. (2022). Determinants of precision agriculture technology adoption in developing countries: a review. Journal of Crop Improvement, 1-24
  • S Halibas, A, Lyn Maata, R, Abdul Kader Varusai, M, Al-Badi, A & Nouraey, P 2020, ‘Design of a Knowledge Management System for the Research-Teaching Nexus: Evidence from Institutional Audit Reports’, Issues in Informing Science and Information Technology
  • Halibas, A. S., Mehtab, S., Al-Attili, A., Alo, B., Cordova, R., & Cruz, M. E. L. T. (2020). A thematic analysis of the quality audit reports in developing a framework for assessing the achievement of the graduate attributes. International Journal of Educational Management
  • Channoufi, I., Najar, F., Bourouis, S., Azam, M., Halibas, A. S., Alroobaea, R., & Al-Badi, A. (2020). Flexible statistical learning model for unsupervised image modeling and segmentation. Mixture Models and Applications, 325-348.
  • Halibas, A. S., Sibayan, R. O., & Maata, R. L. R. (2017). The Penta Helix Model of Innovation in Oman: an HEI Perspective. Interdisciplinary Journal of Information, Knowledge & Management, 12

  • Corporate Social Responsibility Information Sharing Intention of users in Tiktok
    • Project Role: Co-Investigator
    • Funding Agency: RMIT University
    • Approved funding: 5,000 USD
  • Developing an Effective Mixture Machine Learning Model for Improved Image Modeling and Analysis
    • Project Role: Principal Investigator
    • Funding Agency: The Research Council of Oman
    • Approved Budget: 3,500 OMR (9,000 USD) 
  • Building Virtual Communities of Scholars towards the Improvement of the Research-Teaching Nexus using a Research Knowledge Management System
    •  Project Role: Co-Principal Investigator
    • Funding Agency: The Research Council of Oman
    • Approved Budget: 3,000 OMR (7,800 USD) 
  • Customer Service Quality and Satisfaction During the COVID-19 Pandemic: Implications for Last-Mile Delivery and Reverse Logistics in Supply Chain Management (RUVN Internal Grant 2022)
    • Project Role: Chief Investigator
    • Funding Agency: RMIT University Vietnam
    • Approved Funding: 110M VND (4,600 USD)

  • First supervisor, Long Nguyen, Research Title: The behavioral intention of Vietnamese farmers towards adopting precision agriculture technology [Second milestone completed]
  • Second supervisor, Doan Nguyen, Research Title: Assessing the Productivity of Firm Adopting Hybrid Open Innovation: The Role of Knowledge Quality [For COC]

  • Senior Fellow, Higher Education Academy (since 2021)
  • Certified Management and Business Educator (since 2023)

  • Senior Lecturer, RMIT University, Vietnam (2020-present)
  • Program Leader and Assistant Professor, Faculty of Computing Sciences, Gulf College, Oman (2011-2020)
  • Dean and Lecturer, College of Computer Studies, La Salle University, Philippines (2000-2011)