Since the Alumni Green Business Showcase highlights sustainable practices, the event organisers wanted to create a “recyclable” event. Their biggest challenge in realising this concept was the booth material, as Alumni Relations Consultant Nguyen Thuy Linh explained:
“The life cycle of the exhibition is only one week. For this reason, many event agencies recommended using inexpensive materials made of plastics. However, these materials are single-use and can’t be recycled, creating a lot of trash and cleanup requirements after the event.
“Our team contacted 20 different agencies in Vietnam to explore the best solutions. Finally, we managed to make our vision come true by deciding on cardboard as the booth material.”
This idea seemed simple, but the implementation process took a lot of effort.
“I thought using cardboard to set up an exhibition booth wouldn't be difficult. This is a very common material in life. It’s easy to decompose and recycle.
“However, many exhibition constructors rejected our proposal simply because this was a completely new material to them and they were confused about how to build with it,” Ms Linh said.
To stand firmly, the booths needed to use a special cardboard material which is thicker and harder than the usual type. Procuring such a material proved to be a strenuous task. Displaying small font sizes and rich colours against the yellow-coloured surface of the cardboard also required complex printing techniques.
“It took months of research and hard work, but we are very happy with the final results,” Ms Linh said.
In addition to the cardboard displays, RMIT alumni also brought many innovative ideas to help promote the trend of green living, using products that are durable, user-friendly and reducing waste.