RMIT students representing the Asia-Pacific region in a global business case competition

Tiếng Việt

RMIT students representing the Asia-Pacific region in a global business case competition

A three-member team of students from Vietnam won the APAC regional round and will participate in the Virtual Global Final of the P&G CEO Challenge 2021 competition.

Beating out nine teams from nine countries in the Asia-Pacific region, Huynh Hong Thien Huong and Nguyen Ha Tu Anh, students from RMIT University (Vietnam), and Tran Thanh Truc from Monash University (Australia), won the regional round of the competition.

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A three-member team of students from Vietnam won the APAC regional round of the P&G CEO Challenge 2021 competition.

The winning team “JAGUAR” will compete with top international students from around the world in the next round of the competition, to be held this May.

Before becoming the Asia-Pacific champion, the JAGUAR team competed with more than 300 teams at the national round.

The students were asked to work on a business case study for a product launch in Singapore and were invited to address several challenges using innovative thinking and real world problem-solving.

RMIT’s Bachelor of Digital Marketing second-year student Huynh Hong Thien Huong said the team created a holistic business plan which incorporates technology and data from essential resources in Singapore.

“We came up our business ideas by combining data to increase the competitiveness in our information-rich world with technology such as Smart Advertising Banners and Virtual Reality,” Huong said.

“RMIT Library’s database has been a great advantage in researching and presenting validated data.”

The team members come from different background studies including marketing, logistics and supply chain management, and finance. Their success is indicative of how interdisciplinarity can provide a critical advantage in external competitions.

“Working in a group with diverse backgrounds, can bring different perspectives and opinions that support one another. These helped make our proposal more comprehensive and competitive,” Huong said.

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Two RMIT students, Huynh Hong Thien Huong (pictured, left) and Nguyen Ha Tu Anh (pictured, right), from the winning team will compete with top international students in the Global Final this May.

RMIT’s Bachelor of Business (Logistics and Supply Chain Management) graduate Nguyen Ha Tu Anh, who received Academic Excellence at the recent Saigon South Graduation Ceremony, noticed the challenges of working in different time zones and managing conflicts.

“We managed to work together across several time zones, using online platforms and sheer determination to stay connected and complete our work,” Anh said.

“There have been many arguments and different thoughts, but in the end we were able to identify which ideas could bring the most value.”

The CEO Challenge is an annual business competition for university students around the world aiming at offering youth access to knowledge, skills and resources which can help them in their future professional life.

Story: Thuy Le

Business and management

26 April 2021