Vietnam National Branding Forum 2024: Elevating the Core Values

Event summary

In 2024, the National Branding Forum continues to be a notable event for the business community and business leaders in Vietnam, with the main theme "Elevating core values". The event is organised by Vietnam Trade Promotion Agency, Ministry of Industry and Trade. The co-organisers are RMIT University and Taiwan External Trade Development Council (TAITRA). This program is not only an important platform to share knowledge and experience on brand management and development, but also an opportunity to jointly explore the core values that each brand needs to focus on and build for success.

With the participation of leading experts in the field of branding and representatives of businesses whose products have achieved National Brand recognition for many consecutive years, the 2024 National Brand Forum promises to bring multi-dimensional and in-depth perspectives on the importance of building core values, thereby helping businesses better understand the role of these values in developing and protecting brands.

We look forward to you joining us at this exciting event!


Event agenda

Time Content PIC

08:30 – 09:00

Delegate registration

Organising Committee

09:00 – 09:10

Opening speech

Mr. Nguyen Sinh Nhat Tan,

Deputy Minister of Industry and Trade, Vice Chairman of Vietnam Value Council

09:10 – 09:20

Opening Ceremony of Vietnam National Brand Week 2024 – Celebrating Vietnam Branding Day 20/4

  1. Deputy Minister – Nguyen Sinh Nhat Tan
  2. Leaders of Ministries, Departments and People’s Committees
  3. Ambassadors of countries in Vietnam

09:20 – 09:35

Looking Toward the Core Values of Vietnam National Brand

Vietnam Value Program Secretariat

09:35 – 09:55

Enhance National Brand Awareness by Prioritizing Added Value: Lessons Learned and Suggestions for Enhancement

Representative of RMIT University


09:55 – 10:15

Sharing Experiences Regarding the Taiwan Excellence Program

Representative of Taiwan External Trade Development Council (TAITRA)

10:15 – 10:30

Process of Building and Developing Core Values of Vietnam National Brand’s products

Representative of enterprise leaders

10:30 – 10:45​

Tea Break

10:45 – 11:45​

Panel discussion: Vietnam National Brand: Elevating the Core Values

Discussion content:

  1. The core values of national brands and strategies to elevate them.
  2. Enhancing the strength and value of 'Made in Vietnam' products through brand building and development initiatives.
  3. International insights on brand building and development, with recommendations for enhancing Vietnam's strategies.

Special guests:

  1. Leader of Vietnam Value Program Secretariat - Vietnam Trade Promotion Agency (VIETRADE), Ministry of Industry and Trade
  2. Expert of Taiwan External Trade Development Council
  3. Expert from RMIT University
  4. Representative of the Secretariat of Vietnam National Brand Program
  5. Representative of Vietnam Value Enterprises
11:45 – 12:00 Conclusion and closing

Leader of Vietnam Trade Promotion Agency (VIETRADE), Ministry of Industry and Trade, Vietnam Value Program Secretariat

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