In 2024, the National Branding Forum continues to be a notable event for the business community and business leaders in Vietnam, with the main theme "Elevating core values". The event is organised by Vietnam Trade Promotion Agency, Ministry of Industry and Trade. The co-organisers are RMIT University and Taiwan External Trade Development Council (TAITRA). This program is not only an important platform to share knowledge and experience on brand management and development, but also an opportunity to jointly explore the core values that each brand needs to focus on and build for success.
With the participation of leading experts in the field of branding and representatives of businesses whose products have achieved National Brand recognition for many consecutive years, the 2024 National Brand Forum promises to bring multi-dimensional and in-depth perspectives on the importance of building core values, thereby helping businesses better understand the role of these values in developing and protecting brands.
We look forward to you joining us at this exciting event!
| Time | Content | PIC |
|
08:30 – 09:00 |
Delegate registration |
Organising Committee |
|
09:00 – 09:10 |
Opening speech |
Mr. Nguyen Sinh Nhat Tan, Deputy Minister of Industry and Trade, Vice Chairman of Vietnam Value Council |
|
09:10 – 09:20 |
Opening Ceremony of Vietnam National Brand Week 2024 – Celebrating Vietnam Branding Day 20/4 |
|
|
09:20 – 09:35 |
Looking Toward the Core Values of Vietnam National Brand |
Vietnam Value Program Secretariat |
|
09:35 – 09:55 |
Enhance National Brand Awareness by Prioritizing Added Value: Lessons Learned and Suggestions for Enhancement |
Representative of RMIT University
|
|
09:55 – 10:15 |
Sharing Experiences Regarding the Taiwan Excellence Program |
Representative of Taiwan External Trade Development Council (TAITRA) |
|
10:15 – 10:30 |
Process of Building and Developing Core Values of Vietnam National Brand’s products |
Representative of enterprise leaders |
|
10:30 – 10:45 |
Tea Break |
|
| 10:45 – 11:45 |
Panel discussion: Vietnam National Brand: Elevating the Core Values Discussion content:
|
Special guests:
|
| 11:45 – 12:00 | Conclusion and closing |
Leader of Vietnam Trade Promotion Agency (VIETRADE), Ministry of Industry and Trade, Vietnam Value Program Secretariat |
