Vietnam National Branding Forum 2023: Positioning Vietnam’s Green National Brand

Event overview

With the theme "Positioning Vietnam's Green National Brand", the Vietnam National Branding Forum 2023 will be a place for leaders, researchers, experts in the field of environment and representatives of businesses to meet, discuss and share ideas to make Vietnam a green, sustainable and developed country.

Given the importance of the topic and the presence of leading experts, the Vietnam National Branding Forum 2023 is a remarkable event for businesses and individuals interested in finding the best solutions and action plans to achieve green goals for their brand.

Topics to be discussed

  • Telling Vietnam’s Story to the World: Global Lessons in Nation Branding
  • Corporate brand value and national brand value
  • Building national brands in the context of intellectual property protection strategy
  • Communication solutions: promoting national brands in the digital era


Featured speakers and panels

Mr Hoang Minh Chien

Deputy Director General of Vietnam Trade Promotion Agency (VIETRADE), Ministry of Industry and Trade, Deputy Head of the Vietnam National Branding Program Secretariat

Mr Tran Le Hong

Deputy Director General, Department of Intellectual Property, Ministry of Science and Technology

Professor Robert McClelland

Dean of The Business School, RMIT University

Dr Nancy Snow

Professor Emeritus of California State University, Fullerton

Mr Alex Haigh

Managing Director of Brand Finance Asia Pacific

Ms Dang Thuy Ha

Director of Nielsen Vietnam - Northern Region

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