Organised by the RMIT Alumni team, we present two workshops on consumer understanding in June 2020.
Insight is one of the most mysterious topics in the world of Marketing & Communications, and the key to unlocking customer behaviour. However, most explanations about insights are either abstract or incomplete, making it hard for beginners to grasp this important concept.
RMIT Alumni Vietnam proudly offers you the consumer understanding series with the first of two online sessions.
Note: This session will be delivered in Vietnamese
Interviewing people is a great way to explore interesting insights. This session designates to equip you with practical strategies and tactics to conduct consumer’s interviews.
Mr. Pham Huu Hoang
Alumni Manager at RMIT Vietnam
Ms. Nguyen Hoang Anh
Director of Customer experience, Masterise Homes