Online webinar: Consumer understanding workshops- What the heck is insight and how to find it?

Organised by the RMIT Alumni team, we present two workshops on consumer understanding in June 2020.

Insight is one of the most mysterious topics in the world of Marketing & Communications, and the key to unlocking customer behaviour. However, most explanations about insights are either abstract or incomplete, making it hard for beginners to grasp this important concept.


RMIT Alumni Vietnam proudly offers you the consumer understanding series with the first of two online sessions. 


Note: This session will be delivered in Vietnamese

Take part in both workshops

What the heck is insight and how to find it?

This session attempts to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight?

  • Clearly understand what an insight is and learn the secret to find it in the simplest way
  • Learn how to proceed from observation to insight through practical examples
  • Pocket practical frameworks, principles and methods
  • Interact with the book author of “What the heck is insight and how to find it?”

Who Should Attend?

  • Students majored in business, marketing, commerce, communication or those are about to participate in business case competitions 
  • Anyone starting out or plan to work as a creative, marketer, communication specialist or struggling with what an insight is
  • Anyone who seeks for a refresher course 

Meet the presenters

Host: Mr. Pham Huu Hoang - Alumni Manager at RMIT Vietnam

Facilitator: Mr. Tran Thanh Lam - Strategic Planning Manager at DSquare