Organised by the RMIT Alumni team, we present two workshops on consumer understanding in June 2020.
Insight is one of the most mysterious topics in the world of Marketing & Communications, and the key to unlocking customer behaviour. However, most explanations about insights are either abstract or incomplete, making it hard for beginners to grasp this important concept.
RMIT Alumni Vietnam proudly offers you the consumer understanding series with the first of two online sessions.
Note: This session will be delivered in Vietnamese
This session attempts to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight?
Host: Mr. Pham Huu Hoang - Alumni Manager at RMIT Vietnam
Facilitator: Mr. Tran Thanh Lam - Strategic Planning Manager at DSquare