Anushka Siriwardana

Anushka Siriwardana

School: The Business School
Department: Business Innovation
Position: Lecturer
Location: RMIT Hanoi
Email: anushka.siriwardana@rmit.edu.vn
ORCID iD: 0000-0003-4947-7769

Dr. Anushka Siriwardana holds a Ph.D. in Digital Marketing from the University of Kelaniya (UKL) Sri Lanka, where she investigated the impact of social media strategies on e-brand trust and consumer-brand relationships. Her past research has led to multiple publications in accepted Sri Lankan university journals and has contributed to the advancement of knowledge and practice in the field of e-marketing.

She is a skilled and experienced lecturer, an active researcher, and a leader, with a keen interest in exploring new trends and opportunities in the global Digital Business Environment.

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  • PhD in Digital Marketing - University of Kelaniya Sri Lanka
  • Masters in business administration - Open University Malaysia
  • Bachelors in business Majoring Marketing and Management - Edith Cowan University Western Australia 

  • Digital Marketing

  • Marketing
  • Digital Marking
  • Consumer Behavior,
  • Leadership
  • Management

  • Pathirana, M.T (Lecturer, Edith Cowan University Sri Lanka), Siriwardana, A (Lecturer, Edith Cowan University Sri Lanka), Mendis, D (Lecturer, Edith Cowan University Sri Lanka). Examining the Role of Artificial Intelligence in Enhancing Corporate Social Responsibility: A Comparative Analysis of Small and Large Businesses in Sri Lanka. Journal of Management (Waiting for the reviewer's decision)
  • Siriwardana, A., Pathirana, M.T, Jayasekara, E. Impact of social media marketing on the e-brand trust of social media users in Sri Lanka. Inderscience Journal of Digital Transformation (Waiting for the reviewer's decision)
  • Pathirana, M.T (Lecturer, Edith Cowan University Sri Lanka), Siriwardana, A (Lecturer, Edith Cowan University Sri Lanka). The Success of Women Empowerment tourism programs in Sri Lanka: Case of Nuwara Eliya District – Abstract and the full paper accepted for the International Symposium on Empowering Women for Inclusive Growth and Sustainable Development 2023 by the University of Colombo Sri Lanka. 
  • Pathirana, M.T (Lecturer, Edith Cowan University Sri Lanka), Siriwardana, A (Lecturer, Edith Cowan University Sri Lanka). and De Silva, C.K (Lecturer, Edith Cowan University Sri Lanka), Virtual reality in Wildlife Tourism in Sri Lanka: Case of Yala National Park (Full research paper). 19th International Conference on Business Management – 2022 University of Sri Jayewardenepura.
  • Siriwardana, A (Lecturer, Edith Cowan University Sri Lanka). Hewapathirana, N.T (Lecturer, University of Kelaniya, Sri Lanka). Social Media Strategy on E Brand Trust: An Empirical Review. – Journal of Accounting and Finance – 2022 University of Wayamba Sri Lanka.
  • Siriwardana, A. (Lecturer, Edith Cowan University Sri Lanka), Social Media Marketing: An Empirical Review on Consumer Products, International Conference on Business and Information 2020,  University of Kelaniya, Published Concept Paper, November 2020.
  • Siriwardana A (Lecturer, Edith Cowan University Sri Lanka) Ismail, N (Taylors University, Malaysia), Social Media Marketing: An Empirical Review on Contents and Applications, Sri Lanka Journal of Marketing (SLJM), Published Concept Paper, June 2020. 
  • Effectiveness of online Learning management systems in Students’ skill development – Case of Edith Cowan University Sri Lanka (on the process of publishing)
  • Digital Transformation Initiatives for Sustainable Development in Developing Nations: A Case Study of the Telecommunication Industry in Vietnam and Sri Lanka - Abstract submitted to Springer -Information Systems Research in Vietnam (Volume 3): A Shared Vision and New Frontiers - A book chapter.
  • The Conference Co - Chair for the 1st International Research Conference on Sustainable Business .https://www.ecu.edu.lk/research. https://www.ecu.edu.lk/content/dam/navitas/upa/ecu/pdfs/first-international-research-symposium-sustainable-business.pdf

  • Conducted a few corporate training sessions in SL.

  • The Program Lead and a Senior Lecturer in Marketing - 2021 January to 2023 October at Edith Cowan University Sri Lanka
  • A Lecturer in Marketing and Management - 2014 to 2021 January at Edith Cowan College, Edith Cowan University Sri Lanka