Vietnamese companies can elevate their brands by focusing on core values
How important is branding through value-adding for Vietnamese firms' international success? RMIT University researchers shared some insights as part of Vietnam National Branding Week 2024.
Digital literacy skill enhancement for women entrepreneurs
If digitally trained, women who make up the majority of Micro, Small and Medium Enterprises (MSMEs) could hold the potential to accelerate national economic growth, according to RMIT Vietnam researchers.
Harnessing social media for effective film promotion
RMIT Senior Lecturer in Professional Communication Dr Nguyen Van Thang Long sheds lights on the indispensable role of social media in film marketing.
Tackling impostor syndrome by less scrolling, more living
Dr Lena Bucatariu, RMIT Lecturer in Professional Communication explores why social media triggers impostor syndrome and presents five pragmatic tips to overcome it.