Affiliate marketing boom sparks intellectual property and trust concerns
The explosive growth of affiliate marketing across social media and e-commerce platforms is exposing significant legal and ethical risks, according to experts from RMIT Vietnam.
National communication strategy to promote “Vietnam: The Healing Land”
Amid the growing global demand for healing tourism, Vietnam is presented with a historic opportunity to position its national image and leverage soft power through wellness tourism.
AI and music: Digital symphony or the end of human creativity?
From viral AI-generated remixes getting millions of views on TikTok to intensifying copyright battles, the music industry stands at a crossroads: Are we witnessing the dawn of a new creative era, or the twilight of human authenticity?
Vietnamese music enters a new era of identity and global reach
A new whitepaper from RMIT University reveals how Vietnamese artists and audiences are blending cultural heritage with global trends to carve out a distinctive V-Pop identity.