RMIT students to represent Vietnam at global Business Case Competition

RMIT students to represent Vietnam at global Business Case Competition

RMIT Vietnam students have taken first prize at the national HSBC Business Case Competition held in Ho Chi Minh City, and will compete at the regional finals in Hong Kong this June.

The winning team – with the celebratory name Woohoo – comprised students Vu Hoang Uyen, Nguyen Thi Anh Ngoc, Nguyen Hoang My Kim, and Mai Thanh Tung, and presented a business analysis of Japanese clothing chain Uniqlo and its slow growth rate in the US and EU, along with solutions for the company’s global expansion.

RMIT Vietnam’s Team Woohoo (middle) receives the first-place award from Ms Karine Colyn (left), HSBC Chairwoman of Corporate Sustainability Committee, and Associate Professor Mathews Nkhoma (right), Head of RMIT Vietnam Centre of Commerce and Management. RMIT Vietnam’s Team Woohoo (middle) receives the first-place award from Ms Karine Colyn (left), HSBC Chairwoman of Corporate Sustainability Committee, and Associate Professor Mathews Nkhoma (right), Head of RMIT Vietnam Centre of Commerce and Management.

With its diverse and multifaceted knowledge of marketing, logistics, and economics and finance, Team Woohoo impressed the judges with their confidence and critical thinking skills during the presentation and question-and-answer session.

The team won VND 50 million and the chance to compete in the global round of the competition, but it was the motivation and the learning that they valued the most from the experience.

“Learning from each other is what I valued the most from taking part in the competition,” said Vu Hoang Uyen, a Bachelor of Business (Economics and Finance) student.

“We built up the team in a short time before the competition and then worked together closely, like a family.”

Mai Thanh Tung, also an Economics and Finance student, said that the whole team had acquired new knowledge.

“My background is finance but I have now updated myself with new knowledge from logistics, packaging, and marketing,” he said.

“In addition, I learned that asking the right questions is very important to generate ideas from teammates.”

Speaking about the HSBC Business Case Competition, event co-organiser and Head of RMIT Vietnam Centre of Commerce and Management Associate Professor Mathews Nkhoma said the University values strong relationships with industry to enhance student experiences.

“We strive to create transformative experiences and prepare our students for life and work, to create a collective impact for students here in Vietnam, and also to promote Vietnam to the whole region,” Associate Professor Nkhoma said.

“Our valued partnership with industry will help our students apply what they have learned and turn theories into reality."

RMIT Vietnam’s Team1997 also won third prize and VND 20 million, marking the first time a team from the University’s Hanoi City campus has placed in the competition.

RMIT Vietnam’s Team 1997 from Hanoi City campus won third place in the competition. RMIT Vietnam’s Team 1997 from Hanoi City campus won third place in the competition.

The competition attracted eleven teams from universities across Vietnam including Foreign Trade University in Ho Chi Minh City and in Hanoi, International University, University of Economics and Finance, University of Economics & Business, National Economics University, and RMIT Vietnam.

Story: Le Mong Thuy

14 April 2017

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