Over the decades, Vietnamese brands have captured the hearts of people both nationally and internationally with their unique qualities of perseverance, creativity and cultural pride. Through innovative products, services and commercial activities, these national brands have significantly enhanced Vietnam's position and reputation on the global economic stage.
Within the framework of Vietnam National Brand Week 2025, the Vietnam National Branding Forum returns with an inspiring theme: "Breakthrough from Innovation and Creativity" – a gathering of pioneering minds, groundbreaking solutions and strategic visions to elevate Vietnamese brands on the global stage.
We look forward to you joining us at this exciting event.
Vietnam Trade Promotion Agency - Ministry of Industry and Trade
Ministry of Industry and Trade of the Socialist Republic of Vietnam
RMIT Vietnam
Time |
Content |
PIC |
|---|---|---|
|
08:30 – 09:00 |
Delegate registration |
Organising Committee |
| 09:00 – 09:10 | Opening remarks | H.E. Deputy MinisterNguyen Sinh Nhat Tan, Ministry of Industry and Trade of Vietnam |
| 09:10 – 09:20 | Opening ceremony of Vietnam National Brand Week 2025 – in celebration of Vietnam Branding Day 20 April |
|
| 09:20 – 09:35 | Innovation in building and developing the national brand (Vietnam value) |
Mr. Vu Ba Phu, Director General, VIETRADE Head of the Vietnam Value Program Secretariat |
| 09:35 – 09:50 | National innovation strategy and ecosystem development for enhancing the value of Vietnam’s national brand | Representative, State Agency for Technology and Innovation (SATI) (Ministry of Science and Technology) |
| 09:50 – 10:20 |
International insights on national brand building driven by innovation |
|
| 10:20 – 10:35 | Practical experiences in innovation for national brand building | Executive Representative of Vingroup/VinFast |
| 10:35 – 10:45 | Tea Break | |
| 10:45 – 11:45 |
Panel discussion: Innovation – The driving force for Vietnam’s national brand breakthrough Panelists:
Panel Discussion Topics:
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| 11:45 – 12:00 | Conclusion and closing ceremony | H.E. Deputy Minister – Nguyen Sinh Nhat Tan, Ministry of Industry and Trade of Viet Nam |
