Eriko Yamato

SCD Eriko Yamato
School: School of Communication & Design
Department: Languages
Position: Senior Lecturer
Location: RMIT Saigon South
ORCID iD: 0000-0002-1823-8645

Eriko Yamato has experience in teaching Japanese as foreign language, conducting qualitative research, and organizing cultural exchange activities. Her research interest includes cultural studies, media studies, and critical pedagogy. Her major publications relate to media consumption and fans of Japanese popular culture in Malaysian context.

  • Doctor of Philosophy in Mass Communication, 2011, Universiti Putra Malaysia, Selangor, Malaysia
  • Master of Arts in Teaching Japanese as Foreign Language, 2001, Lambert University*, Hawaii, USA (*Lambert University was acquired by Anaheim University, CA, USA in 2007)
  • Bachelor of Arts in Education, 1990, Saitama University, Saitama, Japan

  • Japanese language, all levels
  • Qualitative research methods

  • Qualitative research
  • Fan culture
  • Japanese popular culture
  • Interculturality 
  • Innovation in Japanese language learning & teaching


  • Yamato, E. (2020). Self-identification in Malaysian cosplay. Transformative Works and Culture, No 34.
  • Yamato, E. (2019) 状況から出発するアプローチの実現: 初級日本語学習者用ライティング教材の作成過程から[Towards realization of contextual-based approach: From the making of Japanese writing materials for a beginner] Waseda Nihongo Kyoikugaku [Waseda studies in Japanese Language Education].
  • Junid, I & Yamato, E (2019). Manga influences and local narratives: ambiguous identification in comics production. Creative Industries Journal, 12(1), 66-85. DOI:10.1080/17510694.2018.1542941. (SJR, Cultural Studies, Visual Arts/Q1)
  • Yamato, E. (2018). Construction of discursive fandom and structural fandom through anime comics and game fan conventions in Malaysia. European Journal of Cultural Studies, 21(4), 469-485. DOI: 10.1177/1367549416682964. Impact Factor 2018: 0.773 (JCR, 19/41 in Cultural Studies; SRJ, Arts and Humanities: Q1)
  • Yamato, E. (2016). ‘Growing as a person’: experiences at anime, comics, and games fan events in Malaysia. Journal of Youth Studies, 19(6), 743-759. DOI:10.1080/13676261.2015.1098769.  Impact Factor: 2017: 1.724 (JCR, 26/98 [Social Sciences, Interdisciplinary]; SRJ, Social Sciences (miscellaneous): Q1)
  • Yamato, E. (2014). Cultural proximity and reflexivity in interpreting transnational media texts: The case of Malaysians consuming Japanese popular culture. Qualitative Report, 19(47), 1-20. Retrieved from (SJR, Cultural Studies: Q1)
  • Yamato, E. (2012). Accumulating Japanese popular culture: Media consumption experiences of Malaysian young adults. Media Asia, 39(4), 119-208. DOI:10.1080/01296612.2012.11689938 (SJR, Q3)

Chapter in Book:

  • Yamato, E & Shibahara, R. (2015).  Rethinking cultural identities of native foreign language instructors. In And, L. H, Gabarre, S. & Gabarre, C. (Eds.), Studies on Foreign Languages and Cultures (pp.1-18). Serdang: Universiti Putra Malaysia Press.
  • Yamato, E. (2014). Wasting time or sustaining personal development? Committee of International Symposium on Japanese Language Education and Japanese Studies (Eds.), Practices and possibilities of two way approach in Japanese language education and Japanese studies (pp.941-952),. Tokyo, Japan: CoCo publishing.
  • Yamato, E. (2013). The Otaku identification in Malaysia. In R. Machart, C. B. Lim, S. N. Lim, & E. Yamato (Eds.), Intersecting identities and interculturality: Discourse and practice (pp.130-147). Newcastle: Cambridge Scholars Publishing.

  • Corroborative Research Project, Institute-based Project by National Institute for Japanese Language and Linguistics on “Learning in Context: Developing Situation-Based Writing Materials”, Sub-leader (Project leader: Prof Mina Kobayashi, Waseda University, Tokyo, Japan), 2016-2019
  • Fundamental Research Grant Scheme by Ministry of Education, Malaysia, “Knowledge Transfer between Expatriates and Host Country Nationals: Influences of Cultural Intelligence and Feedback Seeking Behaviour, and Social Capital as Mediator”, Co-researcher, 2015-2017
  • Fundamental Research Grant Scheme by Ministry of Higher Education, Malaysia, “Hybridity of Fan Artworks among Japanese Popular Culture Fans in Malaysia: Towards Nation-branding of Creative Products”, Project leader, 2014-2016
  • Expository Research Grant Scheme, Ministry of Higher Education, Malaysia, “Japanese Subculture and Personal Development of Youth: Participants of ACG (Animations, Comics and Games) Events in Malaysia”, Project leader, 2012-2014
  • Research University Grant Scheme by Universiti Putra Malaysia, “Decoding of Mediated Japanese Popular Culture among Malaysian Young Adults”, Project leader, 2009-2011
  • SUMITOMO Foundation Grant by SUMITOMO Corporation Japan, “Japanese Animation Viewing among Malaysian Secondary School Students: Qualitative Study of Animation Character Image”, Co-researcher, 2010–2011

  • Master (Literary & Cultural Studies), “Cultural Hybridization in the Production of Self-Published Comics by Malay Fan Artists of Japanese Popular Culture”, Main supervisor, 2014-2017
  • PhD (Discourse Studies), “Strategi Komunikasi Bahasa Jepun dalam Konteks antara Budaya Semasa Sesi Lawatan Pemanduan Pelancongan di Malaysia [Japanese Language Communication Strategies at Intercultural Context of Tour Sessions in Malaysia]”, Co-supervisor, 2011- 2015

  • Award for Distinguished Service, Universiti Putra Malaysia, 2011-2016
  • Anugrah Pengajaran Putra 2011 [Teaching Award 2011] (Silver), Universiti Putra Malaysia


  • August 2017- present RMIT Vietnam
  • January 2011- August 2017, Senior Lecturer, Faculty of Modern Languages and Communication, Universiti Putra Malaysia
  • January 2005 - 2011, Lecturer, Faculty of Modern Languages and Communication, Universiti Putra Malaysia
  • January 1997 - 2005, Language Instructor, Faculty of Modern Languages and Communication, Universiti Putra Malaysia
  • December 1995 - January 1997, Volunteer Language Instructor, Faculty of Modern Languages and Communication, Universiti Putra Malaysia
  • 1995, Japanese Language Instructor, Amika Language School, Tokyo, Japan