Dr. Anushka Siriwardana holds a Ph.D. in Digital Marketing, with a research focus on how social media strategies influence e-brand trust and consumer–brand relationships. Her research background and current practices have resulted in publications in several Q1-ranked journals and Scopus-indexed, ABDC-listed journals, contributing to both academic knowledge and practical marketing insights. She is currently a Lecturer in Digital Marketing at RMIT Vietnam, where she also coordinates the Flagship Internship (Business) course. Dr. Siriwardana additionally holds an MBA from Open University Malaysia, a Bachelor of Commerce Majoring Management and Marketing from Edith Cowan University (ECU), and she recently earned an internationally recognised Train-the-Trainer certification from City & Guilds, UK. She is a dedicated and experienced lecturer, researcher, trainer and academic leader, with a strong interest in emerging trends and opportunities in the global business environment.