Agnis Stibe

RMIT staff profile photo
School: The Business School
Department: Business Innovation
Position: Associate Professor
Location: RMIT Saigon South
ORCID iD: 0000-0003-2653-7677

He is an Associate Professor at the department of Business Innovation at The Business School of RMIT University Vietnam and Extraordinary Professor of Artificial Intelligence for Society 5.0 at the University of Pretoria. He designed and directed an Artificial Intelligence program at EM Normandie Business School in collaboration with EPITA Engineering School.

He also established research on Persuasive Cities at the prestigious Massachusetts Institute of Technology, advised the SoCity DAO project team at the MIT Media Lab. This first-of-its-kind decentralized prosocial platform empowers urban citizens to make their communities more livable and cities hyper-performing. 

  • Postdoctoral Associate in Persuasive Cities from Massachusetts Institute of Technology in the USA
  • PhD in Socially Influencing Systems from the University Of Oulu in Finland
  • MBA from Riga Business School at Riga Technical University in Latvia
  • Master of Computer Science from the University of Latvia
  • Bachelor of Computer Science from the University of Latvia

Digital Marketing

  • Human artificial intelligence
  • Organization hyper-performance
  • Knowledge-behavior gap model
  • Social influence model
  • Persuasive cities


  • Krüger, N., Behne, A., Beinke, J. H., Stibe, A., & Teuteberg, F. (2022). Exploring User Acceptance Determinants of COVID-19-Tracing Apps to Manage the Pandemic. International Journal of Technology and Human Interaction (IJTHI), 18(1), 1-27.
  • Gaile, A., Baumane-Vītoliņa, I., Kivipõld, K., & Stibe, A. (2022). Examining Subjective Career Success of Knowledge Workers. Review of Managerial Science.
  • Silva, S.C., Stibe, A., & Cicco, R. D. (2022). Is the United Intelligence Response, the End of Speciesism and the Emergence of New Avatarism? SSRN Electronic Journal
  • Stibe, A. (2020). Transforming Technology for Global Business Acceleration and Change Management. Journal of Global Information Technology Management, 23:2, 83-88, DOI: 10.1080/1097198X.2020.1752077
  • Stibe, A. (2020). Change Masters: Using the Transformation Gene to Empower Hyper-Performance at Work. Workforce Insights Online Journal, 2(1)
  • Dace, E., Stibe, A., & Timma, L. (2019). A Holistic Approach to Manage Environmental Quality by Using the Kano Model and Social Cognitive Theory. Corporate Social Responsibility and Environmental Management (pp. 1– 14)
  • Cyr, D., Head, M., Lim, E., & Stibe, A. (2018). Using the Elaboration Likelihood Model to Examine Online Persuasion through Website Design. Information & Management, 55(7), 807-821
  • Hofmeister, T.B., & Stibe, A. (2017). Living Mobility Transitions towards Bicycling: Designing Practices through Co-Creation and Socially Influencing Systems. The Design Journal, 20:sup1, S3305-S3316,
  • Millonig, A., Wunsch, M., Stibe, A., Seer, S., Dai, C., Schechtner, K., & Chin, R.C.C. (2016). Gamification and Social Dynamics Behind Corporate Cycling Campaigns. Transportation Research Procedia, 19, (pp. 33–39)

Book chapters

  • Stibe, A. (2021). Quels Éléments de la Nature Humaine l’Intelligence Artificielle Devrait-elle Connaître ? In Aubry, M., & Sow, M.S. ‘La Transformation Digitale en Entreprise, 100 Questions/Réponses’, les éditions Ellipses (pp. 129-131)
  • Cassady, B., & Stibe, A. (2021). Bringing It All Together: Using Behavioral Science and a Habit-Building Approach To Deliver Sustainable Innovation. In Cassady, B. ‘Cycles: The Simplest, Proven Method to Innovate Faster while Reducing Risks’, Die Keure Publishing


  • Stibe, A., Krüger, N., Behne, A. (2022). Knowledge Behavior Gap Model: An Application for Technology Acceptance. In: Awan, I., Younas, M., Poniszewska-Marańda, A. (eds) Mobile Web and Intelligent Information Systems. MobiWIS 2022. Lecture Notes in Computer Science, vol 13475, pp. 3-17. Springer, Cham.
  • Khan, M., Fernandes, G., Vaish, A., Manuja, M., Maes, P., & Stibe A. (2021). Improving Context-Aware Habit-Support Interventions Using Egocentric Visual Contexts. 16th International Conference on Persuasive Technology, pp. 115-131
  • Giorgis, K., Marchese, S., Sparisci, G., Diegoli, B., Kordts, R., & Stibe, A. (2021). Rapid Educational Improvements Using Wyblo: Insights from Continuous Student Feedback. 16th European Conference on Innovation and Entrepreneurship.
  • Stibe, A. (2020). Designing Transformation for Sustainable Behavior Change and Organizational Management. 19th Global Information Technology Management Association (GITMA) World Conference 2020, pp. 266-272
  • Nyström, T., & Stibe, A. (2020). When Persuasive Technology Gets Dark? 17th European, Mediterranean, and Middle Eastern Conference on Information Systems (pp. 331-345). Springer, Cham. 
  • Röderer, K., Reisinger, M., & Stibe, A. (2020). Reviewing the Wellbeing Concept in Persuasive Technology. 19th Global Information Technology Management Association (GITMA) World Conference 2020, pp. 180-186

  • 2017: Massachusetts Institute of Technology, USA, MIT Media Lab. Wellbeing SIG grant to help facilitating, designing, implementing, and studying behavior change interventions at the MIT Media Lab
  • 2017: University of Jyväskylä, Finland Invitation to the Marie Skłodowska-Curie Individual Fellowship (MSCA IF) Application Course, under supervision of Professor Tuure Tuunanen, Value Creation for Cyber- Physical Systems and Services (CPSS)
  • 2016: Massachusetts Institute of Technology, USA, MIT Media Lab. Wellbeing SIG grant to design, implement, and study a behavior change intervention for motivating stair-use in the MIT Media Lab
  • 2016: Friedrich-Alexander University (FAU) Erlangen-Nuremberg, Germany. Dr. Theo and Friedl Schöller Research Center for Business and Society Schöller Fellowship Grant, Nuremberg – a Persuasive City for Sustainable Wellbeing and Innovation

  • 2023: University of Pretoria, South Africa, Faculty of Engineering, Built Environment and Information Technology, Department of Informatics - PhD Co-Supervisor to Monique Pretorius
  • 2021: Riga Technical University, Latvia, Faculty of Engineering Economics and Management, Business Engineering and Management Institute - PhD Co-Supervisor to Artūrs Bernovskis

  • 2021, Persuasive Technology, 16th International Conference on Persuasive Technologies, Best Paper Finalist award together with MIT Media Lab for "Improving Context-Aware Habit-Support Interventions Using Egocentric Visual Contexts."
  • 2015, Massachusetts Institute of Technology, USA MIT Media La, Advancing Wellbeing grant to design and teach a graduate course on “Health Behavior Change at Scale: Persuasive Urban Systems for Healthy and Sustainable Routines”
  • 2015, International Conference on Information Systems (ICIS), HCI/MIS Workshop, Best paper award for “The Art of Online Persuasion through Design: The Role of Issue Involvement as it Influences Users based on Prior Knowledge” by Cyr, D., Head, M.,Lim, E., and Stibe, A.
  • 2014, University of Oulu Graduate School, Finland, Travel grant award for attending the 9th International Conference on Persuasive Technology (PERSUASIVE 2014) to present the complete research paper “Using Social Influence for Motivating Customer to Generate and Share Feedback” (which was distinguished as the 3rd best presentation).
  • 2014, Funding for finalizing a doctoral degree in 2014, based on the proposal by the University of Oulu Research Council and of the Dean of the University of Oulu, Graduate School.
  • 2012, Doctoral Program on Software and Systems Engineering, Finland, PhD scholarship award
  • 2012, Nokia award, Finland, PhD scholarship award from the Foundation of Nokia Corporation
  • 2007, Gratitude from the Ministry of Education and Science, Latvia For long-term and creative work in Summer school for prizewinners of academic, Olympiads in Latvia presented by the Minister of Education and Science.
  • 2002, Gratitude from the Ministry of Education and Science, Latvia, For long-term and creative work in Summer school for prizewinners of academic Olympiads in Latvia presented by the Minister of Education and Science.
  • 1997, Promotion Scholarship, Latvian Fund for Education under “Program for Education, Science and Culture”.

  • 2022 - present: Scientific Advisor at Filos
  • 2021 - present: Hyper-Performance Advisor at, Strategic Advisor at
  • 2020 - present: Strategic Advisor at Wyblo, Paris Chapter Lead at Transformative Technology Community, Startup Advisor at the University of California San Diego
  • 2019 - present: Transformation Advisor at The Littery, Mentor at Intercell, Transforming Mentor at FasterCapital
  • 2018 - present: Transformation Advisor at Mindworx, Attitude on Health Advisory Board of the Australian Health and Nutrition Association
  • 2017 - present: Hyper-Performance Advisor at
  • 2005 - present: Teambuilding Coach at Business Consulting Partners

  • 2023 - present: RMIT University Vietnam
  • 2020 - 2022: EM Normandie Business School
  • 2017 - 2020: ESLSCA Business School Paris
  • 2014 - 2017: Massachusetts Institute of Technology
  • 2011 - 2014: University of Oulu
  • 2008 - 2010: First Data International Northern Europe
  • 2006 - 2007: Oracle East Central Europe Limited
  • 2004 - 2006: Hewlett-Packard EMEA
  • 2002 - 2004: MicroLink Latvia
  • 1997 - 2002: Bates ADM
  • 1993 - 1997: Ministry of Foreign Affairs of the Republic of Latvia