Liem Bui

SCD Liem Bui
School: School of Communication & Design
Department: Professional Communication
Position: Associate Lecturer
Location: RMIT Saigon South

Liem is an expert in scriptwriting and languages for professional communication.

  • Dip in Scriptwriting
  • Master of Business Communication (Human Resource Management)
  • PhD candidate (Media and Communication)


Public Relations, Scriptwriting

Crisis communication, Scriptwriting and storytelling

  • Bui, L., Nguyen, L., Nguyen, V. 2018. Controversy approach in marketing communication: A case study of Vietjet Air. ANZMAC 2018 conference proceedings.
  • Bui, L., Nguyen, L. 2019. Influence of Youtubers on luxury brand crisis scenarios. The Mystique of Luxury Brands Conference 2019 proceedings. 
  • Bui, L., Eguaikhide, O. 2019. Institutional resistance to managing workplace diversity. International Summer Conference 2019 proceedings.

Leon Tvasman

  • Script The Passerby - placed 10th on the list of “The Hot 100 most interesting scripts” of CFSC 2015
  • Script The Legend from the Far East - placed 56th on the list of “The Hot 100 most interesting scripts” of CFSC 2017


2014 - present: RMIT Vietnam