Lena Bucatariu

SCD Lena Bucatariu
School: School of Communication & Design
Department: Professional Communication
Position: Lecturer
Location: RMIT Saigon South
Email: lena.bucatariu@rmit.edu.vn
Phone: (+84) 762349084

Experienced market researcher and doctorate holder with an interest in psychology.

  • PhD in business (Switzerland)
  • MSc Psychology and Neuroscience (in progress, King’s College London)
  • MBA (Australia)
  • BA in languages (Romania)

Communication, Research

Consumer psychology, marketing communications, healthcare, qualitative, Vietnam

  • Bucatariu, L. and Babu, P.G., 2017. Patient Perception and Choice Factors Related to International Hospitals: A Study in Ho Chi Minh City, Vietnam. Journal of Health & Medical Informatics, 8(3), pp.8-277.
  • Accepted for publication: Customer Relationship Management Practices to Promote Mental Health Services: A Study in Ho Chi Minh City, Vietnam (Bucatariu, L. and Babu, P.G. in issue 1, 2020 of The Russian Journal of Vietnamese Studies)

Various, all outside RMIT: 1 PhD candidate (proposal stage), 3 MBA students, 50+ BA students

Teaching Excellence, ERC International Vietnam, 2012


5+ years as market researcher/consultant, 2+ years as personal development coach, 10+ years in higher education

RMIT Vietnam, MAP Research, ERC International Vietnam (HCMC), Raffles International College (Hanoi)