Umair Akram

School: School of Business & Management 
Department: Business Innovation
Position: Senior Lecturer; Digital Marketing
Location: RMIT Saigon South
Email: umair.akram@rmit.edu.vn
Phone: 0388449651
ORCID: 0000-0002-9980-6164

Dr Umair Akram is currently a Senior Lecturer in Digital Marketing at SBM. Before Joining RMIT, he had over 6 years teaching experience in China and Pakistan. He was worked as an Associate Professor at school of management, Jiangsu University. He has completed his post-doctoral fellowship from Guanghua School of Management, Peking University China.

Post-Doctoral fellowship in Marketing, Guanghua School of Management, Peking University, China

PhD in Management Science (Marketing), School of Economics and Management, Beijing University of Posts and Telecommunications, China

Digital Marketing Communications, Marketing Research, Consumer Psychology and Retailing etc.

Digital Marketing, Digital Marketing Communication, Online Purchase Intention, Consumer Buying Behavior

Publications:

  • Akram, U., et al., (2022), “Havocs of social media fake news! Analyzing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions”. Journal of Strategic Marketing. Accepted ABDC-A.
  • Akram, U., (2022), “Exploring consumer antecedents of sustainable consumer purchase intentions: Evidence from emerging countries”, Sustainable Development. Accepted SSCI/ JCR-Q1.
  • Bilal, M., Akram, U., Yunfeng, Z., & Shukai, C. Love is blind! Exploring the impact of brand love on eWOM in Chinese hospitality industry. Frontiers in Psychology, 2938. https://doi.org/10.3389/fpsyg.2022.916206 SSCI/ JCR-Q1.
  • ShiYong, Z., JiaYing, L., Wei, W., HaiJian, W., Akram, U., Lei, W., & BiQing, L. (2022). Effect of Seeding Strategy on the Efficiency of Brand Spreading in Complex Social Networks. Front. Psychol. 13: 879274. doi: 10.3389/fpsyg. SSCI/ JCR-Q1.
  • Khan, K., Hameed, I., Akram, U., Hussainy, K., Does normative triggers and motivations influence intention to purchase organic food? an application of the Goal-Framing theory. British Food Journal. (BFJ-11-2021-1194.R1). Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-11-2021-1194 SCI/ABDC (Corresponding Author)
  • Rambabu, L., Jindal, A, Akram, U., Moderating Effects of Perceived Trust and Risk in Online Impulsive Shopping: Theoretical Evidence of Technology Acceptance Model. International Journal of Quality and Service Sciences. (IJQSS-11-2021-0169.R1) Accepted; ABDC/ESCI (Corresponding Author)
  • Akram, Z., Ahmad, S., Akram, U., Asghar, M., & Jiang, T. (2022), “Is abusive supervision always harmful toward creativity? Managing workplace stressors by promoting distributive and procedural justice”, International Journal of Conflict Management, Vol. 33 No. 3, pp. 385-407 https://doi.org/10.1108/IJCMA-03-2021-0036 ABDC-A/SSCI
  • Akram, Z., Khan, A.G., Akram, U., Ahmad, S. and Song, L.J. (2022), "A contemporary view of interpersonal aggression and cyberbullying through ICT: multilevel insights from LMX differentiation", Internet Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/INTR-11-2020-0659 SSCI/ ABDC-A/ ABS-3* (Corresponding Author)
  • Khan, G., Li, Y., Akram, Z., Akram U., Why and How Targets’ Negative Workplace Gossip Exhort Knowledge Hiding? Shedding Light on the Organizational Justice. Journal of Knowledge Management. (JKM-12-2020-0930.R2) Accepted SSCI/ABDC-A
  • Khan, A. G., Li, Y., Akram, Z., & Akram, U. (2021). Does bad gossiping trigger for targets to hide knowledge in morally disengaged? New multi-level insights of team relational conflict. Journal of Knowledge Management. https://doi.org/10.1108/JKM-08-2021-0609 SSCI/ABDC-A
  • Hasnat Bhatti, M., Qiu, J., Akram, U., Bhatti, M. H., & Akram, Z. (2021). Morality impels employees to act: examining how ethical leaders urge employees towards knowledge sharing. Knowledge Management Research & Practice, 1-17. https://doi.org/10.1080/14778238.2021.2004949 SSCI/ABDC-A
  • Hayat Bhatti, M., Akram, U., Hasnat Bhatti, M., Riaz, T. and Syed, N. (2021), "Knowledge has no value until it is shared: an empowering leadership perceptive", International Journal of Quality and Service Sciences, https://doi.org/10.1108/IJQSS-04-2021-0064 ESCI/ABDC-B
  • Bilal, M., Akram, U., Rasool, H., Yang, X. and Tanveer, Y. (2021), "Social commerce isn’t the cherry on the cake, it’s the new cake! How consumers’ attitudes and eWOM influence online purchase intention in China", International Journal of Quality and Service Sciences, https://doi.org/10.1108/IJQSS-01-2021-0016 ESCI/ABDC-B
  • Li, Z., Oljaca, M., Firdousi, S. F., & Akram, U. (2021). Managing Diversity in the Chinese Organizational Context: The Impact of Workforce Diversity Management on Employee Job Performance. Front. Psychol. 12: 733429. doi: 10.3389/fpsyg. (SSCI/2.9 IF)
  • Li, Z., Akouatcha, H. G., Akram, U., & Anaba, O. A. (2021). Information and Communication Technology and Organizational Performance During Covid-19 Pandemic: The Role of Organizational Commitment, Growth Mindset, and Entrepreneurial Orientation. Frontiers in Psychology, 4237. (SSCI/2.9 IF) https://doi.org/10.3389/fpsyg.2021.752193
  • Akram, U., Junaid, M., Zafar, A, U., Li, Z., Fan, M. (2021). Online purchase intention in Chinese social commerce platforms: Being emotional or rational? Journal of Retailing and Consumer Services, 63, 102669. (SSCI/ABDC-A) https://doi.org/10.1016/j.jretconser.2021.102669
  • Wang, H., Ding, J., Akram, U., Yue, X., & Chen, Y. (2021). An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence. Information, 12(8), 324. ESCI/SCOPUS
  • Mehmood, M.S., Jian, Z., Akram, U., Akram, Z. and Tanveer, Y. (2021), "Entrepreneurial leadership and team creativity: the roles of team psychological safety and knowledge sharing", Personnel Review, SSCI/ABDC-A. https://doi.org/10.1108/PR-07-2020-0517
  • Afshan, G., Kashif, M., Khanum, F., Khuhro, M. A., & Akram, U. (2021). High involvement work practices often lead to burnout, but thanks to humble leadership. Journal of Management Development. ESCI/ABDC-B. https://doi.org/10.1108/JMD-10-2020-0311
  • Tang, J.; Zhang, B.; Akram, U. What Drives Authorization in Mobile Applications? A Perspective of Privacy Boundary Management. Information 2021, 12, 311. https://doi.org/10.3390/info12080311 ESCI/SCOPUS
  • Ming, J., Jianqiu, Z., Bilal, M., Akram, U., & Fan, M. (2021). How social presence influences impulse buying behavior in live streaming commerce? The role of SOR theory. International Journal of Web Information Systems. https://doi.org/10.1108/IJWIS-02-2021-0012 ESCI/SCOPUS
  • Akram, U.; Fülöp, M.T.; Tiron-Tudor, A.; Topor, D.I.; Căpușneanu, S. Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry. International Journal of Environmental Research & Public Health 2021, 18, 7533. https://doi.org/10.3390/ijerph18147533/ SSCI 
  • Mehmood, M. S., Jian, Z., Akram, U., & Tariq, A. (2021). Entrepreneurial leadership: the key to develop creativity in organizations. Leadership & Organization Development Journal. SSCI/ABDC-B (https://doi.org/10.1108/LODJ-01-2020-0008)
  • Junaid, M., Hussain, K., Akram, U., Mansoor, M., Asghar, S. Z., & Hou, F. (2020). Brand love: the emotional bridge between tourists perceived value and well-being. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 25(12), 1328-1341. (SSCI/ABDC-A)
  • Hayat Bhatti, M.; Akram, U.; Hasnat Bhatti, M.; Rasool, H.; Su, X. Unraveling the Effects of Ethical Leadership on Knowledge Sharing: The Mediating Roles of Subjective Well-Being and Social Media in the Hotel Industry. Sustainability 2020, 12, 8333. SSCI
  • Akram, U., Ansari, A. R., Fu, G., & Junaid, M. (2020). Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China. Journal of Retailing and Consumer Services, 56, 102142. (SSCI/ABDC-A)
  • Mehmood, M. S., Jian, Z., & Akram, U. (2020). Be so creative they can’t ignore you! How can entrepreneurial leader enhance the employee creativity? Thinking Skills and Creativity, 38, 100721. SSCI
  • Tang, J., Akram, U. and Shi, W. (2021), "Why people need privacy? The role of privacy fatigue in app users' intention to disclose privacy: based on personality traits", Journal of Enterprise Information Management, Vol. 34 No. 4, pp. 1097-1120. https://doi.org/10.1108/JEIM-03-2020-0088 (SSCI/ABDC-A)
  • Ying, Z., Jianqiu, Z., Akram, U., & Rasool, H. (2021). TAM model evidence for online social commerce purchase intention. Information Resources Management Journal (IRMJ), 34(1), 86-108. ESCI/ABDC 
  • Bilal, M., Jianqiu, Z., Akram, U., Tanveer, Y., Sardar. T., Rasool. H., (2020). Understanding the effects of internet usage behavior on eWOM. International Journal of Information Systems in the Service Sector (IJISS), 12(3), pp 93-113. ESCI/EI.
  • Shah, I. A., Csordas, T., Akram, U., Yadav, A., & Rasool, H. (2020). Multifaceted Role of Job Embeddedness Within Organizations: Development of Sustainable Approach to Reducing Turnover Intention. SAGE Open, 10(2), 2158244020934876. SSCI
  • Yan, M., Tan, H., Jia, L., & Akram, U. (2020). The Antecedents of Poor Doctor-Patient Relationship in Mobile Consultation: A Perspective from Computer-Mediated Communication. International Journal of Environmental Research and Public Health, 17(7), 2579. (SSCI) 
  • Liu, L., Su, X., Akram, U., & Abrar, M. (2020). The User Acceptance Behavior to Mobile Digital Libraries. International Journal of Enterprise Information Systems (IJEIS), 16(2), 38-53. ESCI/SCOPUS/EI
  • Tanveer, Y., Tariq, A., Akram, U., & Bilal, M. (2019). Tactics of handling interpersonal conflict through emotional intelligence. International Journal of Information Systems and Change Management, 11(3-4), 211-227. (SCOPUS/EI)
  • Bilal, M., Jianqiu, Z., Akram, U., Tanveer, Y., Sohaib, M., & Raza, M. A. A. (2020). The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context. International Journal of Enterprise Information Systems (IJEIS), 16(2), 73-91. ESCI/SCOPUS
  • Tang, J., Zhang, B. and Akram, U. (2019), "User willingness to purchase applications on mobile intelligent devices: evidence from app store", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 8, pp. 1629-1649. (SSCI/ABDC-A)
  • Xinmin, W., Hui, P., Akram, U., Mengling, Y., & Attiq, S. (2019). The effect of successful borrowing times on behavior of investors: An empirical investigation of the P2P online lending market. Human Systems Management, 38(4), 385-393. (ESCI/EI)
  • Akram, Z., Li, Y., & Akram, U. (2019). When employees are emotionally exhausted due to abusive supervision. A conservation-of-resources perspective. International journal of environmental research and public health, 16(18), 3300. (SSCI)
  • Safia, A. Chai, J., Frimpong, A.N.K. and Akram, U. (2019) ‘The impact of social media characteristics on e-commerce use behaviour among youth in developing countries’, Int. J. Information Systems and Change Management, Vol. 11, No. 2, pp.188–207. (SCOPUS/EI)
  • Sohaib, M., Akram, U., Hui, P., Rasool, H., Razzaq, Z. and Kaleem Khan, M. (2019), "Electronic word-of-mouth generation and regulatory focus", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 1, pp. 23-45. (SSCI/ABDC-A)
  • Akram, Z., Engo, J., Akram, U., & Zafar, M. W. (2019). Identification and analysis of driving factors of CO 2 emissions from economic growth in Pakistan. Environmental Science and Pollution Research, 26(19), 19481-19489.
  • Tariq, A., Wang, C., Tanveer, Y., Akram, U., & Bilal, M. (2019). Online impulse buying of organic food: a moderated (website personality) mediation (social appeal) process. International Journal of Information Systems and Change Management, Vol, 11. No 1. PP 3-24. Scopus/EI
  • Bhatti, M. H., Ju, Y., Akram, U., Bhatti, M. H., Akram, Z., & Bilal, M. (2019). Impact of Participative Leadership on Organizational Citizenship Behavior: Mediating Role of Trust and Moderating Role of Continuance Commitment: Evidence from the Pakistan Hotel Industry. Sustainability, 11(4), 1-21. (SSCI)
  • Liu, L., Su, X., Akram, U., & Rasool, H. (2019). Tourism apps women prefer and their tipping point. Human Systems Management, 38(3), 209-220. ESI/EI.
  • Tariq, A., Wang, C., Tanveer, Y., Akram, U., & Akram, Z. (2019). Organic food consumerism through social commerce in China. Asia Pacific Journal of Marketing and Logistics, 31(1), 202-222. (SSCI/ABDC-A)
  • Tan, H., Akram, U and Sui, Y. (2019), "An investigation of the promotion effects of uncertain level discount: evidence from China", Asia Pacific Journal of Marketing and Logistics, Vol. 31 No. 4, pp. 957-979. (SSCI/ABDC-A)
  • Sohaib, M., Hui, P., Akram, U., Majeed, A., Akram, Z., & Bilal, M. (2019). Understanding the Justice Fairness Effects on eWOM Communication in Social Media Environment. International Journal of Enterprise Information Systems (IJEIS), 15(1), 69-84. (ESCI/EI)
  • Khan, M. K., Kaleem, A., Zulfiqar, S., & Akram, U. (2019). Innovation Investment: Behaviour Of Chinese Firms Towards Financing Sources. International Journal of Innovation Management, 23(07), 1950070. (ESCI)
  • Razzaq, Z., Razzaq, A., Yousaf., S., Akram, U., Hong., Z. (2019). "The impact of customer equity drivers on loyalty intentions among Chinese banking customers", Asia Pacific Journal of Marketing and Logistics, Vol. 31 No. 4, pp. 980-1002. (SSCI/ABDC-A)
  • Khalid, M., Khan, M. K., Ehsan, S., Akram, U., & Ahmad, I. (2018). Board composition and size, firm ownership and performance. Human Systems Management, 37(4), 433-444. (ESCI/EI).
  • Sohaib, M., Hui, P., Akram, U., Akram, Z., Bilal, M., (2018). How non-economic motivations affect electronic word-of-mouth: Evidence from Chinese social media. International Journal of Information Systems and Change Management, Vol, 10. No 4, 311-332 (Scopus/EI) 
  • Akram, U., Hui, P., Kaleem Khan, M., Tanveer, Y., Mehmood, K., & Ahmad, W. (2018). How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and Logistics, 30(1), 235-256. (SSCI/ABDC-A)
  • Akram, U., Hui, P., Khan, M. K., Yan, C., & Akram, Z. (2018). Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment. Sustainability, 10(2), 352. (SSCI)
  • Akram, U., Hui, P., Khan, M. K., Tanveer, Y., & Akram, Z. (2018). Development of E-Commerce: Factors influencing online impulse shopping in China. Journal of Electronic Commerce in Organization 16(2), 29-47. (ESCI/EI)
  • Tanveer, Y., Jiayin, Q., Akram, U., & Tariq, A. (2018). Antecedents of frontline manager handling relationship conflicts. International Journal of Conflict Management, 29(1), 2-23. (SSCI/ABDC-A)
  • Khan, M. K., He, Y., Kleem, A., Akram, U., Hussain, Z., (2018). Remedial role of financial development in corporate investments amid financial constraints and agency cost. Journal of Business Economics and Management, 19 (1), pp. 176-191. (SSCI)
  • Khan, M. K., He, Y., Akram, U., Zulfiqar, S., (2018). “Firms’ Technology Innovation Activity: Does financial structure matter? Asia-Pacific Journal of Financial Studies, 47, 1-25. (SSCI)
  • Rizwan, M., Wang, S., Zia, A. M., Akram, U., Jadoon, A. K., (2018). Fog Computing: An Overview of Big IoT Data Analytics. Wireless Communications and Mobile Computing. (SCIE)
  • Amin, W., Akram, U., Shahzad, F., & Amir, M. (2018). Impact of Transformation Leadership on Affective Employee’s Commitment. European Online Journal of Natural and Social Sciences: Proceedings, 7(1 (s)), pp-48. (ISI)
  • Sohaib, M., Hui, P., Akram, U., (2018). Impact of eWOM and risk-taking in gender on purchase intentions: Evidence from Chinese social media. International Journal of Information Systems and Change Management, Vol, 10. No 2, 101-122. Scopus/EI
  • Khan, M. K., He, Y., Akram, U., & Sarwar, S. (2017). Financing and monitoring in an emerging economy: Can investment efficiency be increased?. China Economic Review, 45, 62-77. (SSCI/ABDC-A)
  • Saddozai, S. K., Hui, P., Akram, U., Khan, M. S., & Memon, S. (2017). Investigation of talent, talent management, its policies and its impact on working environment. Chinese Management Studies, 11(3), 538-554. (SSCI/ABDC-C)
  • Akram, U., Hui, P., Khan, M. K., Saduzai, S. K., Akram, Z., & Bhati, M. H. (2017). The plight of humanity: Online impulse shopping in China. Human Systems Management, 36(1), 73-90. (ESCI/EI) 
  • Khan, M. K., Kaleem, A., He, Y., Akram, U., Akram, Z., & Chen, Y. (2017). Research on implication of convergence of interest hypothesis: Evidence from listed firms. Human Systems Management, 36(3), 187-195. (ESCI/EI)
  • Khan, M. K., He, Y., Anwar, A., Akram, U., Hafeez, M., & Tanveer, Y. (2017). Chemical firms’ profitability and social responsibility. Human Systems Management, 36(3), 241-249. (ESCI/EI)
  • Saddozai, S. K., Hui, P., Khan, M. S., Akram, U., Memon, S., Zubedi, A., & Latif, Z. (2017). Big Data Technology for Smart Talent Management System. Saudi Journal of Business and Management Studies 2(7) 700-710.
  • Yixin, Q., Akram, U., Khan, M. K., Lin, S., & Akram, Z. (2017). Controlling investment-allocation uncertainty in public-private partnerships. Human Systems Management, 36(3), 173-185. (ESCI/EI)
  • Yixin, Q., Wang, F. C., Akram, U., Rasheed, S., (2017). Relatively Financing Efficiency in public private partnership: an Empirical evidence from China. International Journal of u-and e- Services Science and Technology 10(2) 23-36. EI
  • Pathan, Z. H., Jianqiu, Z., Akram, U., Khan, M. K., Latif, Z., & Tunio, M. Z. (2017). Innovation-diffusion determinants of cloud-computing adoption by Pakistani SMEs. Human Systems Management, 36(3), 197-209. (ESCI/EI)
  • Chinese Government Scholarship for PhD
  • Chinese Government Outstanding International Student Scholarship in the year 2017
  • Best paper nominated by “The 11th International Conference of Management Science and Engineering Management 28th July to 2nd August Kanazawa, Japan.
  • Best Graduate Student Award 2014-2018
  • Highly Commended Emerald Literati Award for paper “Investigation of talent, talent management, its policies and its impact on working environment. Chinese Management Studies. 2018
  • Highly Commended Emerald Literati Award for paper “Antecedents of frontline manager handling relationship conflict” International Journal of Conflict Management. 2019
  • Mar 2021 – Apr 2022: School of Management, Jiangsu University, China
  • Jan 2019 – Dec 2020: Guanghua School of Management, Peking University
  • Oct 2013 – June 2014: Visiting Lecturer GC University Faisalabad
  • Sep 2011- June 2014: IBMS, University of Agriculture Faisalabad Pakistan