How can Corporate Social Responsibility (CSR) activities help increase brand love? The answer can be found in the sharing of a senior lecturer at the School of Communication & Design in the new research video series – THINK DIFFERENTLY.
Having more than 15 years of experience in the service industry, Dr Nguyen Van Thang Long places a strong emphasis on hospitality management and sustainable marketing.
In the first episode, he discussed how COVID-19 pandemic has changed the way businesses in Vietnam engage in CSR activities and how this affects the consumers' love for their brands.
He stated: “CSR activity is no longer an option, but it’s a must”.
Find out more of Dr Long’s insightful explanation in our first episode of THINK DIFFERENTLY: