Diem Trang Vo

School: School of Communication & Design
Department: Professional Communication
Position: Associate lecturer
Location: RMIT Saigon South
Email: trang.vothidiem1@rmit.edu.vn

Prior to joining RMIT, Trang had 4 years working in the Marketing and Communication industry in Vietnam and Australia. Trang has worked as a visiting lecturer at International University. Trang has also worked as a researcher at Deakin University (Australia) and RMIT University (Vietnam). She has written and co-written several research papers including peer-reviewed research journals and international conference proceedings. Her research interest includes social media and communication, digital citizenship and AI in health communication.

  • PhD candidate (Marketing) – RMIT University
  • Master of Communication (Digital Media) - Deakin University, Australia 
  • Bachelor of Communication - RMIT Vietnam

Media and Communications

Health communication, Artificial intelligence, Digital Citizenship

  • Vo, DT, Nguyen, LVT, Dang-Pham, D, Hoang, AP 2022, ‘Effects of authenticity on customer retention of AI-powered branded app: A conceptual paper,’ European Marketing Annual Conference, Budapest, 24-27 May.
  • Tran, H, Vo, DT, Nguyen, L, Dang-Pham, D, Nguyen, K 2021, ‘The Impacts of Influencers on CSR Communications,’ Australian & New Zealand Marketing Academy, Australia, 29 Nov – 1 Dec 2021.
  • Dang-Pham, D, Hoang, AP, Vo, DT, Kautz, K 2020, ‘Explainable Information Security: Development of a Construct and Instrument,’ Australian Conference in Information Systems, Victoria University of Wellington, New Zealand, 6-8 December.
  • Dang-Pham, D, Hoang, AP, Vo, DT, Kautz, K 2020, ‘Digital Kaizen: An approach for conducting stepwise digital transformation,’ Australian Conference in Information Systems, Victoria University of Wellington, New Zealand, 6-8 December.
  • Dang-Pham, D, Hoang, AP, Vo, DT, Tran, T 2021, ‘Digital Kaizen at FPT Software: Principles and Practices for Large-Scale Digital Transformations,’ in Digitalization Cases Vol II, Springer Publisher.

Battin, J, Duester, E, Kbar, F, Rohman, A, Vo, DT, 2021, ‘Social media research for influencing gender norms in Vietnam’ (USD 9,000). Investing in Women grant.

RMIT Vietnam PhD Symposium 2021 – third prize
  • Associate Investigator - Investing in Women
  • Associate Investigator - Oxfam Vietnam
  • Digital Marketing Coordinator, GCS Global, Australia
  • Account executive, Geometry Global Vietnam
  • Associate lecturer, RMIT University Vietnam
  • Visiting lecturer, International University Vietnam
  • Research Assistant, Deakin University, Australia
  • Multilingual Market Research Interviewer, Australia
  • Digital Marketing Coordinator, GCS Global, Australia
  • Account executive, Geometry Global Vietnam