One of this year’s major new Tet movie releases, Vu Dieu Duong Cong, premiering in HCMC and Hanoi this week, has a highly unusual ingredient: sponsorship by a university, RMIT International University Vietnam.
In a move thought to be the first of its kind in Vietnam, RMIT has provided substantial help and support for the movie as a means of recognising the contribution of its students and alumni and to encourage growth in the Vietnamese movie industry, as well as in the broader media and entertainment industries
Vu Dieu Duong Cong – or ‘Instant Noodle’ in its English language title – is a romantic comedy which offers a humorous take on aspects of modern urban life in Vietnam.
Importantly, the film has offered outstanding opportunities for 17 staff and students who have been involved in the production – including the movie’s director, Mr Khoa Nguyen, also a lecturer at RMIT.
The students involved in aspects of the production are mainly from RMIT’s Multimedia Design program, which offers a solid grounding in many aspects of design and production related to multimedia. Instant Noodle has provided an opportunity for students to put into practice what they have learned in the classroom and laboratory in regard to production, photography, editing, post-production and other aspects of film and video design and production.
In addition, RMIT Vietnam interns and graduates have also been involved, in the special effects associated with the movie through the local company Vinamation.
According to RMIT Director of Marketing Ms Robyn McCutchan, the University has been proud to be associated with the movie, which stars Vo Thanh Tam and Nguyen Thuy Kim Phuong.
“We’re very pleased with the outcome. It shows the magnitude of the commitment made by each individual and the energy and talent needed to realise the vision and art of storytelling.
“Our students, interns and graduates have learned so much about writing, production, cinematography, processing, visual effects, lighting, sound and many other aspects of movie making – and we hope they will also have contributed to something which achieves success at the box office. We expect it will – the finished product is great fun for any audience.”
Ms McCutchan said RMIT Vietnam was happy to apply innovative ways to support the ongoing development of its academic programs including Multimedia Design and Professional Communication, and further boost the immediate employability of talented graduates from these programs.
The movie has been produced by We Entertainment and is distributed by Cinebox, It will screen in major cinemas nationally throughout the Tet period.