A Memorandum of Understanding has recently been signed between School of Communication & Design RMIT Vietnam and Mindshare Vietnam, to enhance the learning capabilities and experience for creative students during their journey at RMIT.
RMIT's mission is to help students be ready for work and life.
As one of the education and training industry leaders for communication in Vietnam, RMIT has worked closely with industry partners to offer real life experiences, knowledge and skills for the University’s students.
In recent years, the University has been collaborating with Mindshare and other companies within Group M and WPP through a wide range of activities including internships, training and guest lectures.
With more than 6,000 employees in 82 countries, Mindshare is the first global company that WPP established in 1997 which provides media and marketing solutions to brands. The company utilises imagination and technology to enhance their clients’ image and business performance.
“Mindshare believes that a big contributing factor to its leadership status in the media and advertising industry comes from the rich talent base it has in Vietnam and likewise in rest of the world,” said Country Head of Mindshare Vietnam Shankar Rajagopal.
“With that philosophy, Mindshare has chosen to partner with RMIT to bring forth the best media and communication talents to help mould the future of Vietnam's advertising industry. When academic curriculum and industry exposure via in-depth learning go hand in hand, the result will be winning professionals who are ready to get going from day one.”
As a part of the final year project, students will be prepared for the real-life work environment via a series of client briefs. Students will be given the chance to work on real or simulated case studies designed by Mindshare, present their solutions, and receive coaching and feedback from industry practitioners.
As well as school projects, students will get to gain authentic experience in Mindshare’s advanced media planning and analytics methods via office tours, workshops, guest seminars and gamified activities during their learning journey.
“The industrial revolution has transformed the consumer decision making process compared to before. [The process] is not linear anymore so we must learn how to use data to connect brands and consumers in a way that adds value to their lives,” said Managing Director of Team Unilever, Mindshare Vietnam Mr Sudarshan Saha.
As an MoU kick-off event, the first Creative Conversation was organised at RMIT Saigon South campus with the presence of Mr Richard Parker (Partner & Strategy) and Mr Sudarshan Saha (Team Unilever Managing Director) from Mindshare Vietnam. The talk introduced the idea of the evolution of data in the brand-consumer communication world.
“In the data-driven era, brands have moved from mass to one-to-one marketing,” Mr Sudarshan shared. “For brands and marketers, it is very important to follow what the data is telling us.”
The MoU will be effective for a period of three years from the signing date.
Story: Cindy Tran