Nghiem Bao Anh

School:  The Business School
Department: Digital Marketing
Position: Associate Lecturer
Location: RMIT Hanoi
Email: anh.nghiem3@rmit.edu.vn 

Bao Anh has been teaching at university levels for more than 10 years, in Diplomatic Academy of Vietnam and Vietnam National University. Her focus is Digital Marketing and Consumers’ behaviour.

  • Bachelor of Commerce – RMIT Vietnam  
  • Master of Marketing Management – Bournemouth University (England)
  • PhD candidate in Business Administration at Vietnam National University  Ph.D in Management, The University of New South Wales, Sydney, Australia 

  • Digital Marketing  
  • Social Media & Mobile Marketing  
  • Marketing principles 
  • Consumer Behaviors & Psychology  

  • EWOM 
  • Consumers’ behavior  
  • Social Media Marketing  

  • Marketing advisor for educational services  
  • Founder of NBA Education  

  • 2012 – 2022: Diplomatic Academy of Vietnam – Lecturer 
  • 2017 – Present: Vietnam National University – Lecturer 
  • 6/2022 - Present: RMIT University – Lecturer