Hoa Khanh Nguyen

SCD Nguyen Khanh Hoa

Hoa has 10-year experience in higher education. She also has solid industry experience in marketing and education with proven results. Hoa has great insights of high school students, undergraduates and their parents and therefore can work well with them.

  • Master of Science in Mass Communication management, Northumbria University, Newcastle, UK
  • Bachelor of Economics in Management Information System, University of Economics and Laws, Vietnam National University, HCM
  • Graduate Certificate in Tertiary Teaching and Learning, RMIT University

Advertising, Public relations, Marketing

 

Communication and media studies, communication and society, communication and social issues

  • Nguyen Van Thang, L, Conduit, J, Nguyen Hong Hai, D and Nguyen, H (2016). 'The impact of social media engagement on customer brand perception: The mediating effect of electronic word-of-mouth', in D. Fortin and L. K. Ozanne (ed.) Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, 5 - 7 December 2016, pp. 351-358. Conference Proceedings
  • Hồ Trung Thành, Trần Thị Ánh & Nguyễn Khánh Hòa (2015). ‘Building a Information System for Looking Up Contextual Technical Dictionary’, Science & Technology Development, 18(3), pp. 82-91. http://www.vjol.info/index.php/JSTD/article/view/23702/20253  Journal Article
  • ThS. Hồ Trung Thành, ThS. Lê Hoành Sử, ThS. Phạm Mạnh Cường, ThS. Triệu Việt Cường, ThS. Nguyễn Khánh Hoà, ThS. Phan Phi Yến (2015). Electronic Commerce. Publisher: Vietnam National University HCMC. ISBN   978-604-73-3002-7. http://lib.uel.edu.vn/ArticleId/804f3c33-b606-4c62-b556-1284c772978e/sach-tham-khao-thuong-mai-dien-tu Book Chapter
  • Vũ Thuý Hằng & Nguyễn Khánh Hoà (2012). ‘Electronic Marketing Information System, Opportunities and Challenges’, Proceedings of the Management Information System in Organizations Conference, University of Economics and Law within Vietnam National University HCMC, pp.103-113 [Out-of-print]. Conference Proceedings
  • Nguyễn Ngọc Dũng & Nguyễn Khánh Hoà (2012). ‘Groupon Business Model and Bhallenges for Managers’, Proceedings of the Management Information System in Organizations Conference, University of Economics and Law within Vietnam National University HCMC, pp.144-149 [Out-of-print]. Conference Proceedings
  • Hồ Trung Thành & Nguyễn Khánh Hoà (2011). ‘Search Engine Optimization (SEO) in Branding Strategy, Proceedings of the Effects of Communication in Branding Conference, University of Economics and Law within Vietnam National University HCMC, pp.167-174 [Out-of-print]. Conference Proceedings
  • Nguyen, K.H., McDonald, M., Girardelli, D. (2017) $8000 USD. RMIT University Vietnam. Project title: The Influence of Social Networking on Parenting Styles and Practics: A Study of Vietnamese Millennials.
  • Ho, T.T, Tran, T.A. and Nguyen, K.H. (2015) $5000 USD. Vietnam National University HCMC. Project title: Building an Information System for Looking Up Contextual Technical Dictionary.

 

 

Hoa has great experience in initiating, managing, implementing and evaluating both online and offline marketing projects, especially for education sector. She also has solid experience in managing and developing an education business.

  • Associate Lecturer, RMIT Vietnam
  • Lecturer, University of Economics and Law, Vietnam National University, HCMC
  • Managing Director, Global Me Education
  • Senior Social Media Analyst, YouNet Media, YouNet Group