Anh Thu Nguyen

SBM Anh Thu Nguyen
School: School of Business & Management 
Department: Business Innovation
Position: Lecturer
Location: RMIT Saigon South
Phone: 0938 756 675

Dr. Nguyen Anh Thu is a former senior executive in property development and hospitality industry. She is a veteran entrepreneur with three start-ups. She is currently a lecturer in digital marketing. Her outstanding teaching has received wide recognition from RMIT management, students and industry partners. She has worked with several clients such as Unilever, L’Oréal, Lazada, Pizza 4Ps, L-Concepts Group, Victoria Hotels and Resorts. She won RMIT Vietnam Award for Excellence in Learning and Teaching in 2016. She received RMIT University Deputy Vice Chancellor Education’s Award for Teaching Innovation in 2018. 

PhD (RMIT), MBA (UTS), Graduate Certificate in Tertiary Teaching and Learning (RMIT), BA (hons) 

Consumer behaviour, Digital marketing, Marketing communication, Services marketing, Strategic marketing, Business enterprise, Management

Sustainable consumption, Consumer behaviour, Marketing strategy, Scholarship of teaching and learning, Environmental and sustainability education 

  • Nguyen, A. T., Parker, L., Brennan, L. and Lockrey, S., 2020. A consumer definition of eco-friendly packaging, Journal of Cleaner Production (Q1), Volume 252,
  • Nguyen, A. T., 2017. Exploring consumer perceptions of environmental packaging in the context of an emerging market, American Marketing Association, 2017 Winter AMA Academic Conference, 17-19 February 2017, Orlando, Florida, the USA.
  • Nguyen, A. T., 2017. Antecedents of consumer purchase intention for packaged food products with regard to environmental packaging: Evidence from an emerging market, the 18th European Roundtable on Sustainable Consumption and Production ERSCP Conference 2017, 1-5 October 2017, Skiathos, Greece. 
  • Nguyen, A. T., 2017. Developing bonds in the learning journey to enhance student learning: Hands-on experience, International Society for Scholarship of Teaching & Learning ISSOTL Conference 2017, 11-14 October 2017, Calgary, Alberta, Canada. 
  • Nguyen, A. T., 2018. Proposing an integrative model of green purchase intention: A conceptual paper, American Marketing Association, 2018 Summer AMA Academic Conference, 10-12 August 2018, Boston, MA, the USA.
  • Nguyen, A. T., McClelland, R., Pansuwong, W., Nguyen, T. H. G. and Phung, T. P., 2018. Exploring local residents’ perceptions towards integrated resorts with casino tourism: The case of Grand Ho Tram Strip of Vietnam, Travel and Tourism Research Association Asia-Pacific Chapter Conference 2018 Proceedings, December 2018, Ho Chi Minh City, Vietnam.
  • Nguyen, A.T., 2019. Will consumers be attracted to eco-friendly packaging the way manufacturers want to: A case study of packaged food products in Vietnam. the 19th European Roundtable on Sustainable Consumption and Production ERSCP Conference 2019, 15-18 October 2019, Barcelona, Spain.
  • Nguyen, A. T., 2020. Work-integrated learning in industry-based project assessment: Perceived effects on students’ problem-solving skills and course satisfaction. Applied Learning Conference Singapore, 30-31 January 2020, Marina Bay Sands, Singapore. 
  • Pacific Environment and Resource Centre (USA) USD15,000 – Sponsorship Agreement with RMIT Vietnam – Building Vietnam’s Zero Waste Movement through Coastal Strongholds (Chief Investigator) 
  • RMIT Vietnam Internal Research Grant 2018 (USD5,506) for a team research project on integrated resorts with casino tourism (Chief Investigator) 
  • RMIT University Melbourne High Degree Research Travel Grant 2017 (AUD 2,000) 
  • Emerging   Scholars’   Fund  2017,   International  Society for Scholarship of Teaching & Learning Canada 
  • RMIT University Vietnam Internal Research Grant 2014 (USD2,588)  –  Exploring  consumer  perceptions  of  eco-friendly packaging (Chief Investigator) 
  • RMIT University Vietnam Internal Research Grant 2015 (USD6,654) – Antecedents of consumer purchase intention for eco- friendly packaged food products (Chief Investigator)



  • Fellow, Higher Education Academy (the UK)
  • RMIT University Melbourne, Deputy Vice Chancellor Education’s Award for Teaching Innovation 2018 (for innovative teaching and assessment practices in marketing education)
  • RMIT University Melbourne, College of Business, Learning and Teaching Awards 2018, Courage Commendation (Applying authentic assessments for meaningful learning experiences that develop work-ready students)
  • RMIT University Melbourne Finalist 3MT Competition August 2018
  • RMIT University Vietnam Winner of 3MT Competition January 2018
  • RMIT University Vietnam Award for Excellence in Learning and Teaching 2016
  • RMIT University Vietnam, School of Business & Management, Excellence in Teaching Award, Semester 2-2017
  • RMIT University Vietnam, Centre of Commerce & Management, Excellence in Teaching Award, Semester 2-2016, Semester 3-2016
  • Research Training Scheme, Higher Degree Research Scholarships for PhD students, RMIT University, Melbourne Australia 2013-2018
  • Australian Development Scholarship Award, MBA (Project Management & Marketing) University of Technology Sydney (UTS) 2000-2002
  • Dean’s list, Top graduate, Top 1% in the cohort (Undergraduate), Hue University 1992

Over 29 years of experience in management, marketing,management consulting and university teaching

  • Lecturer, RMIT University Vietnam 2002-present (Business Discipline Lead 2003-2006)
  • Deputy General Director, Trung Thuy Group, Ho Chi Minh City, Vietnam 2008
  • Managing Director, Viet Human Resource Solutions, Ho Chi Minh City, Vietnam 2007-2011
  • National Corporate Key Account Manager, AccorHotels, Ho Chi Minh City, Vietnam, 2002
  • Research Assistant, University of Technology, Sydney UTS, Australia, 2001
  • Executive Assistant to General Director, Technology Resources Vietnam, Ho Chi Minh City, Vietnam, 1999
  • Project Consultant, CARE International in Vietnam, Ho Chi Minh City, Vietnam, 1998
  • Executive Assistant to General Director, Arthur Andersen Vietnam, Ho Chi Minh City, Vietnam, 1998
  • Executive Assistant to General Director, Trans-Rose Joint Venture – Woh Hup Singapore, Ho Chi Minh City, Vietnam, 1995-1997
  • Lecturer, Hue University, Hue City, Vietnam, 1992-1995
  • Start-ups: Nam Binh restaurant, Ho Chi Minh City (Owner) 2005-2007; Viet Human Resource Solutions, Ho Chi Minh City (Co-founder) 2007-2011; L’Ami Coffee & Bar, Hue City (Owner) 2012-2016
  • Member,   American   Marketing   Association   AMA,   Consumer Behaviour Special InterestGroup
  • Member, Australia and New Zealand Marketing AcademyANZMAC Member, European Roundtable on SustainableConsumption & Production ERSCP
  • Reviewer, American Marketing Association AMA Reviewer, Journal of Cleaner Production JCLP
  • Reviewer, European Roundtable on Sustainable Consumption &Production ERSCP
  • Reviewer, Environment Development and Sustainability