Anh Thu Nguyen

SBM Anh Thu Nguyen
School: School of Business & Management 
Department: Business Innovation
Position: Senior Lecturer
Location: RMIT Saigon South
Email: thu.nguyen@rmit.edu.vn
Phone: 84-28-3766 1300
ORCID: 0000-0001-8447-2432

Dr. Nguyen Anh Thu is a former senior executive in property development and hospitality industry. She holds the Senior Fellowship status of the Higher Education Academy (UK). She is a senior lecturer in the Digital Marketing program. Her outstanding teaching has received wide recognition from RMIT management, students, and industry partners. She has worked with industry clients such as FrieslandCampina, Nestlé, Unilever, L’Oréal, Lazada, Pizza 4Ps, Victoria Hotels and Resorts. She won RMIT University Deputy Vice-Chancellor Education’s Award for Teaching Innovation in 2018. She received RMIT Vietnam Award for Excellence in Learning and Teaching in 2016.

PhD (RMIT University), MBA (University of Technology Sydney), Graduate Certificate in Tertiary Teaching and Learning (RMIT University), BA (first class honours, Hue University) 

Digital Marketing discipline: Consumer behaviour, Digital marketing, Marketing communication, Services marketing, Strategic marketing, Global branding

Sustainable consumption, Consumer behaviour, Sustainability, Sustainability education, Digital marketing, Research cluster: Managing smart transformation

  • Nguyen, A. T., Pansuwong, W., & McClelland, R. (2021). Exploring residents' support for integrated casino resort development: A new gaming destination in Vietnam. Tourism Recreation Research, 1-18. 
  • Nguyen, A. T., Yến-Khanh, N., & Thuan, N. H. (2021). Consumers’ purchase intention and willingness to pay for eco-friendly packaging in Vietnam. In S.S. Muthu (Ed.), Sustainable Packaging: Environmental footprints and eco-design of products and processes (pp. 289-323). Springer, Singapore. 
  • Nguyen, A. T., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 1-11. 
  • Nguyen, A. T. (2022) A real case of innovative authentic assessment during the pandemic. Applied Learning Conference Singapore 2022, 20-21 January 2022. 
  • Nguyen, A. T. (2020). Work-integrated learning in industry-based project assessment: Perceived effects on students’ problem-solving skills and course satisfaction. Applied Learning Conference Singapore 2020, 30-31 January 2020, Marina Bay Sands, Singapore.  
  • Nguyen, A.T. (2019). Will consumers be attracted to eco-friendly packaging the way manufacturers want to: A case study of packaged food products in Vietnam. the 19th European Roundtable on Sustainable Consumption and Production ERSCP Conference 2019, 15-18 October 2019, Barcelona, Spain. 
  • Nguyen, A. T. (2018). Proposing an integrative model of green purchase intention: A conceptual paper, American Marketing Association, 2018 Summer AMA Academic Conference, 10-12 August 2018, Boston, MA, the USA. 
  • Nguyen, A. T., McClelland, R., Pansuwong, W., Nguyen, T. H. G. and Phung, T. P. (2018). Exploring residents’ perceptions towards integrated resorts with casino tourism: The case of Grand Ho Tram Strip of Vietnam, Travel and Tourism Research Association Asia-Pacific Chapter Conference 2018 Proceedings, December 2018, Ho Chi Minh City, Vietnam. 
  • Nguyen, A. T. (2017). Exploring consumer perceptions of environmental packaging in the context of an emerging market, American Marketing Association, 2017 Winter AMA Academic Conference, 17-19 February 2017, Orlando, Florida, the USA. 
  • Nguyen, A. T. (2017). Antecedents of consumer purchase intention for packaged food products with regard to environmental packaging: Evidence from an emerging market, the 18th European Roundtable on Sustainable Consumption and Production ERSCP Conference 2017, 1-5 October 2017, Skiathos, Greece.  
  • Nguyen, A. T. (2017). Developing bonds in the learning journey to enhance student learning: Hands-on experience, International Society for Scholarship of Teaching & Learning ISSOTL Conference 2017, 11-14 October 2017, Calgary, Alberta, Canada.
  • RMIT Vietnam Internal Research Grant Tier 2, 2022 (VND 423,172,400 – equivalent to USD 18,500) - Implementing and evaluating the SDGs in higher education curricula in Vietnam (Associate Investigator) 
  • RMIT Vietnam Internal Research Grant Tier 1, 2022 (VND 194,422, 800 – equivalent to USD 8,500) - Perceptions and reactions towards work from home during the COVID-19 pandemic: Perspectives from social media users, employees, and HR personnel (Chief Investigator) 
  • Pacific Environment and Resource Centre (USA) 2019 - Sponsorship Agreement with RMIT Vietnam USD 14,580 – Building Vietnam’s zero waste movement through coastal strongholds (Chief Investigator) 
  • RMIT Vietnam Internal Research Grant 2018 (USD 5,506) – Exploring local support for integrated casino resorts (Chief Investigator) 
  • RMIT University Melbourne Teaching Award 2018 (AUD 5,000) 
  • RMIT University Vietnam – 3M Thesis Winner (USD 1,000) 
  • RMIT University Melbourne High Degree Research Travel Grant 2017 (AUD 2,000)
  • Emerging Scholars’ Fund 2017, International Society for Scholarship of Teaching & Learning Canada 
  • RMIT University Vietnam Teaching Award 2016 (USD 3,000) 
  • RMIT University Vietnam Internal Research Grant 2015 (USD 6,654) – Antecedents of consumer purchase intention for eco-friendly packaged food products (Chief Investigator)  
  • RMIT University Vietnam Internal Research Grant 2014 (USD 2,588) – Exploring consumer perceptions of eco-friendly packaging (Chief Investigator) 
  • Senior Fellow, Higher Education Academy (UK) 
  • Fellow, Higher Education Academy (UK) 
  • Member, American Marketing Association, Consumer Behaviour Special Interest Group, Marketing Education Special Interest Group 
  • Member, European Roundtable on Sustainable Consumption and Production 
  • Reviewer, American Marketing Association 
  • Reviewer, Journal of Cleaner Production 
  • Reviewer, Tourism Recreation Research 
  • RMIT University Promotion Scheme 2021: Senior Lecturer 
  • Outstanding academic staff, School of Business and Management, RMIT University Vietnam 2020 
  • RMIT University Melbourne, Deputy Vice Chancellor Education’s Award for Teaching Innovation 2018 (for innovative teaching and assessment practices in marketing education) 
  • RMIT University Melbourne, College of Business, Learning and Teaching Awards 2018, Teaching Commendation for Courage (applying authentic assessments for meaningful learning experiences that develop work-ready students) 
  • RMIT University Melbourne Finalist 3MT Competition August 2018 
  • RMIT University Vietnam Winner of 3MT Competition January 2018 
  • Outstanding academic staff, School of Business and Management, RMIT University Vietnam 2018 
  • Outstanding academic staff, School of Business and Management, RMIT University Vietnam 2017 
  • Outstanding academic staff, School of Business and Management, RMIT University Vietnam 2016 
  • RMIT University Vietnam Award for Excellence in Learning and Teaching 2016 
  • RMIT University Vietnam, School of Business & Management, Excellence in Teaching Award, Semester 2-2017 
  • RMIT University Vietnam, Centre of Commerce & Management, Excellence in Teaching Award, Semester 2-2016, Semester 3-2016 
  • Higher Degree Research Scholarships for PhD students, RMIT University, Melbourne, Australia 2013-2018 
  • Australian Development Scholarship Award, University of Technology Sydney (UTS) 2000-2002 
  • Dean’s list, Top graduate, Top 1% in the cohort (Undergraduate), Hue University 1992 

30+ years of experience in management, marketing, management consulting and higher education

  • Senior Lecturer, RMIT University 2022; Lecturer, RMIT University Vietnam 2002-2021; Business Discipline Lead, RMIT University Vietnam 2003-2006
  • Deputy General Director, Trung Thuy Group, Ho Chi Minh City, 2008
  • Managing Director, Viet Human Resource Solutions, 2007-2011
  • National Corporate Key Account Manager, AccorHotels Regional Sales Office, Ho Chi Minh City, 2002
  • Research Assistant, University of Technology Sydney, Australia, 2001 
  • Executive Assistant to General Director, Technology Resources Vietnam, 1999
  • Project Consultant, CARE International in Vietnam, 1998
  • Executive Assistant to General Director, Trans-Rose Joint Venture, Ho Chi Minh City, 1995-1998
  • Lecturer, Faculty of English, Hue University, 1992-1995
  • Start-ups: L’Ami Cafe, Hue city (Owner) 2012-2017; Viet Human Resource Solutions, Ho Chi Minh city (Co-founder and Managing Director) 2007-2011; Nam Binh restaurant, Ho Chi Minh city (Owner) 2005-2007
  • Member, American Marketing Association, Consumer Behaviour Special Interest Group
  • Member, European Roundtable on Sustainable Consumption & Production
  • Reviewer, American Marketing Association
  • Reviewer, Journal of Cleaner Production
  • Reviewer, Tourism Recreation Research