Division: University Communications
Position: Head of Communications
Location: RMIT Saigon South
Bachelor of Journalism
Bachelor Arts (Drama), 2002 University of Queensland
Master of Commerce (Marketing), 2014 University of Sydney
Amy Lee-Hopkins is an award-winning senior communications, brand and reputation leader with more than 17 years’ experience in large complex organisations in multiple sectors and industries across Australia, the UK and Fiji.
Amy has led partnerships with The National Rugby League, News Corp, VICE Media, and International superstar Beyonce.
In 2019, Amy was named as a CMO to Watch by CMO Magazine Australia and has led her team to be named Marketing Team of Year by Mumbrella magazine.
Prior to joining RMIT Vietnam, Amy was the Head of Marketing and Communications for Anglicare Southern Queensland, and led the Aged Care and Community Organisation communications and positioning through COVID-19. Through her brand and reputation leadership, Anglicare Southern Queensland was named Most Trusted Aged Care provider in Australia from 2018-2021.
As a member of the Vietnam Leadership Team, Amy provides strategic leadership and works closely with a range of stakeholders across Vietnam and Melbourne to deliver communications that promote, leverage and amplify RMIT's global agenda across Vietnam and Asia.