Digital economy is defined as the use of digital technologies, such as social media, mobile, analytics or embedded devices, in order to enable major business improvements.
Digital economy is defined as the use of digital technologies, such as social media, mobile, analytics or embedded devices, in order to enable major business improvements.
Digital transformation is defined as the use of digital technologies, such as social media, mobile, analytics or embedded devices, in order to enable major business improvements like enhancing customer experience, streamlining operations or creating new business models. Successful digital transformation requires an organization to develop both digital intensity and transformation management intensity.