This program prepares students to enter a career in one of the most interesting, challenging and fast-growing fields in the world: professional communication.

Professionals in fields like public relations and advertising are playing a growing role in the success of local and international companies, agencies and government organisations.

By advising on how best to communicate with different groups of people, communication professionals can perform rewarding and worthwhile work in many different organisations.

Their work includes: developing public relations strategies (planning how to approach different groups of people and work with them to achieve success, particularly by linking communication activities to the pursuit of strategic corporate objectives), planning and writing advertising, working with journalists and other media people, writing internet content, writing articles, speeches and publications, organising public events of various kinds, and many other activities.

This program is suited to students who have an interest in writing as well as communicating with different people.

RMIT Vietnam produces knowledgeable and work-ready graduates who enter the workforce with skills required by business, industry and government around the world.

Local and overseas roles include Public Relations Manager, Advertising Manager, Corporate Affairs Adviser, Creative Director, Community Relations Manager, Advertising Copywriter, Investor Relations Adviser, Web Content Manager, Government Relations Manager, and many others.

Some graduates may also wish to start their own consulting business.

Teaching methods and assessment  

Teaching methods include face-to- face delivery, tutorials, classes, workshops and other industry seminars.

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