Bachelor of Digital Marketing

Bachelor of Digital Marketing


Program Code: 
BP 318
  • RMIT Saigon South
  • RMIT Hanoi City
3 years
School of Business & Management
Full time

This program produces digital marketing professionals who are ready for a career in a business environment characterised by accelerated change in technology and consumer habits.

With the explosion of media platforms and mobile technology transforming marketing strategy and practice, you will develop the skills required to sell and promote products and services in a digitalised world.
Initially, the program provides a foundation across a broad range of core business courses. It then focuses on specialist marketing courses.

You will explore a range of digital tools that support marketing strategy and tactics, including social media, viral marketing, display and search advertisements, inbound marketing, search engine optimisation and mobile/wireless technologies.

The program also covers the use of web analytics to monitor and measure the effectiveness of a company’s digital strategy.

Career prospects

RMIT’s Bachelor of Digital Marketing responds directly to the rapidly evolving needs of employers and gives you the edge when job seeking.

Businesses now demand a new set of marketing skills as they move from traditional to digital marketing strategies, and digital marketers are needed in almost every organisation. Career opportunities include:

  • digital marketing manager
  • marketing manager
  • brand manager
  • marketing campaign analyst
  • search engine optimisation (SEO) manager
  • social media marketing specialist
  • project consultant
  • brand strategist
  • advertising consultant
  • digital production coordinator
  • account director
Program structure

Our flexible program offers six elective courses, which means you can also specialise in an area that complements your studies, such as IT, tourism and hospitality management, international business, management, or professional communication.

Learning, teaching & assessment

The Bachelor of Digital Marketing includes two 12-week workplace internships where you will work with industry to develop your skill-set. Participation in workshops and industry seminars are also part of our ‘real-world’ learning and teaching approach.

Assessment methods include responses to client briefs, market research, group presentations, and reports.

Global experiences

You can study for one or two semesters in RMIT Melbourne, or at one of our 200+ partner universities worldwide.

Entry requirements

Academic Requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country
; or
  • Successfully complete the UniSTART for Business with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 79+ (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band   below 169)

For other international English entry requirements, please view English equivalency requirements.

Note: TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.


Students can choose standard fee or fixed fee program. Payments can be made each semester, on a course-by-course basis.

Standard tuition fee 2019

  • Annual tuition fee11,887 USD (indicative USD fee) ~ 277,920,000 VND (based on full time study load - 8 courses)
  • Whole program fee35,661 USD (indicative USD fee) ~833,760,000 VND (24 courses - 288 credits)

Fixed fee 2019

  • Annual tuition fee*12,705 USD (indicative USD fee) ~ 297,043,000 VND  (based on full time study load - 8 courses)
  • Whole program fee*38,115 USD (indicative USD fee) ~ 891,130,000 VND (24 courses - 288 credits)

(*) Fixed Fees are offered to brand new students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations. All fees noted above with * are fixed fees, and are correct for 2019.


  1. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. Program fees are priced and invoiced in Vietnam Dong (VND).
  3. Payment in other currencies will be converted to VND at the exchange rate on that day. Bank transfer is the preferred method of payment.
  4. The fees in USD are ONLY applicable to those international students who arrange for payment from overseas, as per Circular No. 32/2013/TT-NHNN.

“I came to realise the importance of why marketing professionals need to use digital tools to maximise their coverage across the many social media channels that exist today. Moreover, I realised that I didn’t need to be an expert in computing to use those digital tools perfectly. This is a very interesting program which becomes more interesting when being taught by the many professional lecturers at RMIT. They are always willing to support me whenever I need it.”

Vo Ngoc Thanh
Current student