Hai Thanh Le

Hai Thanh Le

Le Thanh Hai
School of Communication & Design
Department of Communication
Associate Lecturer
RMIT Saigon South
(+84) 28 37761300
Phone extension: 
1 315

Prior to joining RMIT University Vietnam, Hai qualified as a marketing professional. He has an exceptional understanding of the nature of the communications industry and the changing business environment. He owns several successful communication and marketing projects in Thailand, Vietnam and New Zealand.

With a wealth of working experience, his expertise extends not only to journalism and media but also other marketing-related fields, such as retail, branding, corporate communication, visual communication and market sensing.

  • Master of Project Management, The University of Sydney, Australia
  • Bachelor of Business Studies (Finance & International Relations), Massey University,  New Zealand
Teaching areas

Hai’s passion is to equip his students with fact-based knowledge and give them the best learning experience. He is currently teaching public relations courses and actively contributing to course content enrichment. His teaching areas also include journalism and media, and marketing-related fields such as retail, branding, corporate communication, visual communication and market sensing.

Research interests
  • The changing media landscape in Vietnam
  • Through-the-line advertising in education sector
  • Asia Pacific Talent Development Project: Vietnam–Japan Cultural Exchange, funded by Soshi Education Group
  • Mekong Delta Development Program Project: The environmental and biological impact of hydroelectric dams to Cambodia and Vietnam rainforest – Viet Emerald Ltd
  • Mekong Delta Development Program Project: The effectiveness of traditional Vietnamese remedies in healing serious diseases – Mekong Emerald Ltd
Awards & recognition
    • Top Echelon Award, Massey University New Zealand
    • Environmental Defenders Award, UNDP Vietnam
    • Environmental Defenders Award, UNDP Cambodia
    • Greenhealth Award for Renewable Energy Innovation, WWF Asia
    • Early Childhood Education Initiative Award, UNICEF Vietnam
    • Autism Professional Award, UNICEF New Zealand
    • Emerald Award for Environmental Excellence, AEF Canada
    • Best Practice Award for Culture Explorer Mobile App, Samsung Electronics Vietnam
    • Retail Innovation Award, Samsung Electronics Thailand
    • Best Practice Award for Visual Communication Initiative, Ministry of Information and Communication Vietnam
    • Best Practice Award for Media Management Initiative, Ministry of Information and Communication Vietnam
                        Industry experience
                        • Automotive
                        • Electronics
                        • Education
                        • Pharmaceuticals
                        • Professional services (tax, business and management advisory)
                        • Retail
                        Employment history
                        • 2016-present: Associate Lecturer, RMIT University
                        • 2014-present: Product Marketing Manager, Samsung Electronics
                        • 2014-present: Management Consultant, Viet Emerald Ltd
                        • 2013-14: Retail Manager, Lexus, Sumkhumvit, Thailand
                        • 2012-13: Pricing Manager, Mercedes-Benz, Sydney, Australia
                        • 2011-12: Senior Business Advisor, Deloitte Touche Tohmatsu
                        • 2009-11: Assistant Sales Manager, Audi New Zealand (RP)