Dr Bennett McClellan

Dr Bennett McClellan

School of Communication & Design
Department of Communication
RMIT Saigon South
(+84) 28 3776 1300
Phone extension: 
1 315

Dr McClellan comes to Vietnam after living for five years in India, where he assisted with the start up of half a dozen academic and corporate training programs since 2012. Dr McClellan previously worked around the world as a business strategist, change catalyst, writer and executive coach.

  • PhD, Management, Claremont Graduate University
  • MFA, Dramatic Arts, UCLA School of Theater, Film & Television
  • MBA, Business Administration, Harvard University
  • MS, Management & Organizational Development, United States International University
  • BA, Biology, Minor in Drama, UC San Diego.
Research interests
  • Academic administrative practices
  • Customer loyalty
  • Entrepreneurship
  • Future of entertainment and media
  • Micro-studio operations, especially with iOS operating studio
  • Multi-camera television production
  • Strategy for businesses.
Key publications/creative works
  • Larson, J & McClellan, B 2017, Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers, Praeger, Santa Barbara, California.
  • McClellan, B 2014, The Total Question Workout: The Complete Guide to Asking Better Questions to Get Better Answers for Running Your Business or Your Life, Xlibris Corporation, United States.
  • A series of InSights business articles for HighPoint Associates.
Research supervision

Master thesis supervisor, Cal Poly Pomona

Industry experience
  • Managing Director, Strategy, PricewaterhouseCoopers
  • General Manager, Games Animation, Nickelodeon
  • General Manager, Los Angeles Philharmonic Association
  • International Studio Executive, Hana-Barbera Productions
  • Management Consultant, Arthur D. Little Inc.
  • Management Consultant, McKinsey & Co.
Employment history
  • Senior Faculty, The Vedica Scholars Program, India
  • Professor and Vice Dean, Jindal School of Liberal Arts & Humanities, India
  • Senior Faculty, Sunstone Business School, India
  • Lecturer, St. Georges University, Grenada
  • Lecturer, California Polytechnic University, Pomona
  • Lecturer, UCLA, Graduate School of Management