A number of RMIT Vietnam students impressed during a local competition of Spikes Asia – the Asia Pacific's annual creativity festival which takes place in Singapore this month.
Two RMIT Vietnam students took part in the student division and won gold in the Media category: teammates Nguyen Binh An (Bachelor of Design) and Vo Dang Ai Khang (Bachelor of Communication, Professional Communication).
An and Khang will travel to Singapore in September and experience the Spikes Asia Awards, learning from skilled industry practitioners competing in the main event. The experience will allow the students to gain valuable insight into the advertising industry.
"We can reflect on ourselves from looking attentively at the work of professionals," said Khang.
"It will not only expand our professional network but also help inspire us to keep moving forward."
Khang along with her partner Nguyen Binh An credited their training at RMIT Vietnam, and effective teamwork, as the inspiration behind achieving a Gold at the awards.
"First at all, we are grateful to our lecturers for what they've taught us so far in class,” Khang said.
“That includes an internship course from which we received a much more realistic view of the media industry.
"Effective teamwork contributed the most to our achievement.
“An and I tried to listen to each other, researched cautiously and were willing to support each other if needed. We needed to trust each other."
The competition required the students to complete various projects which simulated true industry experience. Khang and An had to utilise their writing and design skills while working under strict deadlines.
"We loved the challenges, especially the 48-hour assignment,” Khang said.
“The short time limit pushed our creativity and our zeal, and required our professionalism."
The future is bright for the two Gold winners. An expects the achievement to have a positive influence for her career in the advertising industry.
"It's time to be a real advertising practitioner,” he said.
“The award motivates me a lot and I will apply to a well-known advertising agency to take advantage of the Gold Young Spikes prize."
Khang's recent acceptance into a Master of International Business program will not deter her from pursuing a career in advertising.
"While studying my Masters, I will take time to work as a part-time copywriter to continue my advertising experience."
Four other RMIT Vietnam students – all studying Bachelor of Communication (Professional Communication) - won silvers, also in the student division, during the competition. Tran Kim Hoang Yen and Ha Nguyen Tuan Kiet won silver in the Media category, while Nguyen Ngoc Phu and Tran Quang Hoang Long took home the second place prize in the Integrated category.
Story: Daniel Eslick