RMIT Vietnam Bachelor of Fashion students have created a visually engaging display for international handbag and wallet brand Ipa-nima.
The retailer has a prime position on Dong Khoi, one of Ho Chi Minh City's most famous streets.
As part of RMIT Vietnam’s Visual Merchandising course, the students were asked to create a window display for Ipa-nima’s Spring/Summer collection under the Indian inspired theme ‘The Maharajas Tore’.
Lecturer Rebecca Morris said the challenge required the students to draw on their creativity, resourcefulness, problem-solving skills as well as attention to detail.
“We saw four student groups put forward a design proposal for the window display,” Ms Morris said.
“We received many good designs but there were a couple which stood out for Ipa-nima Founder and Creative Director Christina Yu.
“It was impressive to see the selected two groups work so well together and solve any unexpected issues.”
Student Thien Huong said she found the entire experience valuable.
“It really helped to transfer student work from the classroom to real practice,” Huong said.
The second year student’s group choose to focus on the image of traditional Indian curtain for its design, with the second group selecting an Indian elephant concept.
The two groups worked together produce a complementary display while taking into account the many other factors of visual merchandising.
Student Angelito Depante Abarientos said the groups were briefed on the target audience for the new collection, which is women aged from 35 to 40 who are not afraid to stand out.
“We needed to understand the audience and brand identity, and then use our creativity, imagination and skills to design an on-trend look suitable with the target audience,” Angelito said.
“We worked according to checklists on what should be done before, during and even after the display was complete,” he said.
Ipa-nima is at 77-79 Dong Khoi Street, District 1, Ho Chi Minh City.