RMIT Vietnam NewsRMIT Vietnam students in Hanoi campus win Nielsen Case Competition

RMIT Vietnam students in Hanoi campus win Nielsen Case Competition

Friday, May 21, 2010 - 16:24
Vu Dieu Huong, Ly Thanh Tam, Nguyen Tung Linh, Vu Thanh Cong (left to right) receive the first prize presented by Ms. Dang Thuy Ha, Associate Director - Client Leadership, Nielsen Compan

A team of four students from RMIT Vietnam's Hanoi campus won the first prize in the case competition organised by the Nielsen Company last Saturday 15 May 2010.

They were Ly Thanh Tam, Vu Dieu Huong, Vu Thanh Cong and Nguyen Tung Linh.

The students competed with three other teams from National Economics University, Banking Academy and Hanoi University to solve a reality case of Coca Cola. They had only 18 hours to indentify problems that Coca Cola was facing when launching a new product "Coke Zero" and present recommendations in front of a panel of judges from Nielsen. Having equipped with strong facts and figures, professional research and presentation skills, the RMIT team had persuaded the judges and won $300 first prize.

Ly Thanh Tam, one of the group members, shared her team's experience: "It was a good opportunity and challenge for us to apply what we have been learning at RMIT Vietnam. We would like to thank our lecturers for providing us the knowledge, skills and ability to work in a team under high pressure. It was a life changing experience. I really look forward to having more experience like this to grow personally and professionally fast."

The Nielsen Company, previously known as ACNielsen, is a leading international market and media research company with operations in over 100 countries. The Nielsen Case Competition, which is relevant to "Marketing Research" course, is the first case competition in Vietnam where a number of universities are invited to participate. Teams of undergraduate students have chance to apply their knowledge and skills to solve a business issue. Panels of corporate judges evaluate team analyses and recommendations based on their diagnosis of the problem, application of theory and classroom concepts, ability to communicate ideas, teamwork, and creativity. This is a good way of applying the book knowledge that the students have learned to solve real world problems that may arise in the business world. It also provides a great opportunity to practise analytical and team working skills in a realistic, high-pressure work environment.

Two teams consisting of eight students from RMIT Vietnam's Hanoi campus competed in the preliminary round with students from FPT University, Vietnam National University, Foreign Trade University, Banking Academy, National Economics University and Hanoi University on 14 May. All of them are currently studying Bachelor of Commerce and have shown excellent academic results as well as active participation in student activities.