On 20 July in Hanoi, RMIT Vietnam organised the seminar “Personal branding, it’s time” for students and young people who are at the beginning of their careers.
Speakers at the event were Mr Le Quoc Vinh, Chairman and CEO of Le Corporation Group, and Ms Banh Mai Phuong, HR Business Partner, VP Bank. About 200 people including RMIT students and alumni attended the event despite the heavy rain in Hanoi.
Focusing their remarks during the 90-minute session on key elements for young professionals, both speakers talked about how to build a personal brand and craft that brand into something unique.
“Personal branding is not something big and far away,” Mr Vinh told the audience. “Everyone needs to build his or her own personal brand regardless who you are: a security guard, a labourer, or a CEO. Your brand is simply what people say about you when you’re not in the room – according to Jeff Bezos, the CEO and founder of Amazon.”
Ms Phuong said: “Each person already has a personal brand. The more important thing is if we know how to build up and maintain our brand or not.”
The audience also had a chance to ask questions of the speakers, and one of the common threads of enquiry was which should come first: finding a good job and building a career, or building your personal brand?
“Your personal brand can be built with your talents, but also by any simple thing that you yourself have,” Mr Vinh said.
“Pick one or several values you have and you think can be helpful to a community, then build up your personal brand based on that. Remember, I say ‘a community,’ not everyone, because there’s no one thing that is good for everyone. Then you have the foundation to build your personal brand and you can do that while also bringing value to your community.”
Ms Phuong added that building a personal brand in the workplace was not as difficult as it might first appear. “Your person brand is there in your daily behaviour. It is the way you treat your managers, and your senior and junior colleagues,” she said.
The event was the first in the "Trending Now" series, hosted by the RMIT Asia Graduate Centre (RAGC), featuring speakers including RMIT lecturers, alumni, or external experts.
Watch the event live stream here.
Story: Pham Kieu Trang