Nguyen Ngoc Tram Anh’s fresh juice start-up wowed the crowd of successful entrepreneur at the recent 2015 Forbes Under 30 Summit in Ho Chi Minh City.
The Bachelor of Communication (Professional Communication) graduate led a team of six young business professionals in the competition which recognises high-impact and innovative start-up companies in the seed or early-growth stage.
Tram Anh’s pitch for her business Living Juice was awarded second place by the judging panel, which included YouTube personality Michelle Pham as well as representatives from global venture capital fund IDG Ventures.
The idea to start up a fresh juice business came to Tram Anh several years ago when she was working for global creative company TBWA.
“I searched for a juice delivery service which would meet my requirements of no sugar, no ice as well as no preservatives,” she said.
“To my disappointment, no supplier satisfied my request.
“That’s why I started up Living Juice, a service for busy office people like me who care about their health.”
Tram Anh said despite it being a new entry in the market, the promotion for the fresh juice business was more than it being a new concept.
“It was also about educating consumers on the importance of consuming fresh juice regularly,” she said.
“At the Forbes Under 30 Summit, I didn't think we could win over the very competitive and creative 100 other start-ups participating.
“But I have a real passion and vision for this business to help Vietnamese people maintain their health,” she said.
“The human body needs at least 300g of fruit per day and with the climate and location of Vietnam, this should be possible."
Looking back at her days as a student at RMIT Vietnam, Tram Anh said her study inspired her to challenge herself in every way.
“I learned a lot by taking part in the organisation of many student club events as well as having frequent discussions with my lecturers and reading books.”
At the competition in May, judge Michelle Phan said Tram Anh’s presentation was passionate, inspiring and most importantly, feasible.
Aside from the media exposure, the second prize brought the team a scholarship valued at 22,000,000 VND, mentoring opportunities with industry experts as well as consideration for a $100,000 seed investment from IDG Ventures.
The 2015 Forbes Under 30 Summit brought together over a thousand future leaders including young entrepreneurs, artists, scientists, activists, professionals and students in a whole day event with keynote speeches, discussions, start-up showcases and art performances.
Among the speakers were pop singer and UNICEF ambassador Katy Parry, US Ambassador Ted Osius, IDG Ventures CEO Henry Nguyen, Madam Ton Nu Thi Ninh as well as some of the country’s top CEOs.