Tiny love cards with just a touch of sexiness were the top product of a brand new Professional Communication Society at RMIT Vietnam, launched on International Women’s Day.
Society president Dinh Vu Hoang Anh said guys took the cards as gifts for young women; the induction invitation on the back of the card spread the word about the newest creative club on the block.
“Our postcard drew students’ interest and attracted many of them to join our society’s induction day,” she said.
“We wanted to launch on International Women’s Day to make our club memorable.”
The Professional Communication Society will expose students to communication projects, giving them practice in copy-writing, public relations, digital marketing, content creator and art direction.
Its big starter project is The Fellowship, a collaboration with international advertising agency Ogilvy to promote internships at Ogilvy around the Saigon South campus.
“The project requires creativity and idea implementation,” Prof Comm student Anh said.
“We’ll gain expertise and knowledge in professional writing and editing, corporate communications and advertising and other key skills.
“Our society wants to promote this internship opportunity because it will give RMIT Vietnam students good on-site work experience in a prestigious company.”
Anh said the club is open to all students; it is not just for students in the Professional Communication program.
“We want to gather all RMIT Vietnam students from different programs to think and create differently, especially in the context of Vietnam’s emergence into the world economy,” she said.
“We believe we’ll bring enthusiasm, commitment and fresh ideas to the RMIT Vietnam club scene.”
Story: Thuy Le